In the video below, trademark analyst Scott Galloway talks about Apple, Amazon, Facebook and Google at the DLD Conference (Digital-Life-Design) 2015 which took place in Munich, Germany at the end of January.
In just over 16 minutes, among other things, Galloway talks e-commerce, brick-and-mortar retail, Macy’s ongoing transformation, employment, the economy, the smartphone economy, how Amazon will decline in value, how Amazon will need to move into physical retail stores, how Facebook “pulled off the greatest bait and switch in history,” Whatsapp vs. Tumblr, Instagram, mobile apps, how “social media is becoming Facebook and the seven dwarfs,” how Google’ search share is starting to decline, how the mobile economy is not friendly to Google, how “Google+ is dead already,” how “Google Glass is not a wearable, it’s a prophylactic and sure enough you will not conceive a child as no one will get near you,” and how Apple is exceptional:
Apple is about to become the first trillion dollar brand… The most powerful luxury brand in the world is Apple. [Angela Ahrendts] is not opening stores, she’s building the world’s next great luxury brand… This is a heat map of operating systems [in the New York City area] this is the iOS operating system [in] the wealthy areas of Manhattan. As you go into the lower income households in suburbia, Android lights up. By the way, if you see purple in the middle, that’s Jurassic Park, that’s the dinosaurs using BlackBerry. This is Los Angeles, if you want to live on the coast or in Beverly Hills, you have to own iOS. If you want to move inland or in South Central, you can use Android. The ultimate self expressive benefit brand is now an iPhone. For those of you carrying an iPhone, it means you’re wealthier and better educated and more likely top have more options in terms of who you mate with.
We knew [Apple] were going into watches. You want to see an [industry] in denial, talk to the watch industry… First year, Apple’s going to be the biggest watch company in the world. Who does this hurt? It hurts everybody. Not just watch companies, but all aspirational price point brands. Teen retailers have been getting killed, they’re staring at their navels, [asking themselves] ‘Is it a product or a brand problem?’ It’s an Apple problem.
Predictions: Apple will become the first trillion dollar market cap company on the back of its successful transition to a luxury brand. — Scott Galloway
Direct link to video here.
[Thanks to MacDailyNews Reader “Sid” for the heads up.]
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