Brikk to sell platinum and diamond-encrusted Apple Watches for up to $74,995

Today, Brikk announces the launch of their Lux Watch product line. Their new collection includes 30 luxury models of the upcoming Apple Watch, which will afford unmatched opulence to an exclusive clientele worldwide.

The Lux Watch is built in both 38mm and 42mm sizes and is available in 24-carat yellow gold, 18-carat pink gold, and 950 platinum. Customers have the ability to select from three different versions: The Standard, The Deluxe, and The Omni. The Lux Watch Standard offers a single row of diamonds totaling .50 carats around the face, and comes with a leather strap. The Lux Watch Deluxe has 2.3 carats of diamonds in multiple rows around the face, diamond encrusted buttons, and a leather strap with diamond studded clasp. For the ultimate in exclusivity, the Lux Watch Omni has a fully diamond-wrapped case and band of over 12 carats of diamonds.

The Lux Watch line stands out thanks to its meticulous production processes. Each piece is disassembled inside Brikk’s state-of-the-art laboratory in Los Angeles by a team of skilled engineers. They are hand polished, then plated with five layers of diverse metals before their final plating in either two layers of gold or platinum. High quality diamonds (color D, clarity VVS1) are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients

Prices range from $7,495 for the Lux Watch Standard, to $11,995 for the Lux Watch Deluxe, to $74,995 for the Lux Watch Omni. All models are packaged in a Zero Halliburton aluminum case with carbon fiber interior. Each Lux Watch also comes with all standard accessories, a user manual, a diamond-embedded certificate of authenticity, and an exclusive 1-year warranty.

Apple Watch: Brikk Lux Watch Omni in 24k yellow gold with 12.3 carats of diamonds. (Photo: Business Wire)
Apple Watch: Brikk Lux Watch Omni in 24k yellow gold with 12.3 carats of diamonds. (Photo: Business Wire)

 

Apple Watch: Brikk Lux Watch Omni collection with 12.3 carats of diamonds each. Platinum, Pink Gold and Yellow Gold. $74,995 each. (Photo: Business Wire)
Apple Watch: Brikk Lux Watch Omni collection with 12.3 carats of diamonds each. Platinum, Pink Gold and Yellow Gold. $74,995 each. (Photo: Business Wire)

 

Apple Watch: Brikk Lux Deluxe in platinum with 2.3 carats of diamonds. (Photo: Business Wire)
Apple Watch: Brikk Lux Deluxe in platinum with 2.3 carats of diamonds. (Photo: Business Wire)

 
Brikk is taking pre-orders for the first batch of watches before the expected official launch of the Apple Watch in April. A deposit is required for each pre-order. The pre-order Lux Watches are expected to ship out 4-6 weeks after the official release of the Apple Watch.

Brikk is a luxury technology-driven brand that is rapidly redefining the meaning of opulence. The vision of CEO Cyrus Blacksmith, Brikk’s team consists of elite experts in Industrial Design, Engineering, Physics, Marketing, and Distribution. Brikk is headquartered in Los Angeles, with additional offices located globally.

Brikk creates jewelry and customizes high-end technology items for the luxury market using precious metals, titanium and gemstones. The exacting and durable processes used are modeled on the processes scientific researchers use in the aerospace and medical fields. Brikk’s ‘profit for philanthropy’ model funnels proceeds to assist populations in need around the world.

Source: Brikk

MacDailyNews Take: Not coming for an Android Wear POS, Plastic Pebble, or any other stupidwatch on the planet. Ever.

29 Comments

      1. Diamonds have no more value than paper. They’re just one crystal among many. We’ve just decided to call them valuable. When the zombie apocalypse comes, food and water are what will have value.

      2. Diamonds were actually valuable when there was only a small amount found in rivers and near the surface, then they discovered a load of them in South Africa and they were no longer scare, their value is artificial and as a result of controlled supply.

  1. Unless this tasteless blinging up of the Apple watch models is fully authorised by Apple – and the press release does not say so – the process of “disassembling” and “reassembling” will presumably comprehensively void Apple’s warranties! Ummm…

    1. The World’s richest people are not nouveau. If you have private yacht and a private jet, a Fifth Avenue apartment – why not wear an expensive watch? Arab sheiks – the Koch Brothers – Mitt Romney, John McCain – Grover Norquist –

  2. So Apple gave them the CAD files for the cases and bands. Brikk will take the lowest price Watch, not the Sport since it has a different crystal and back, gut them and put their cases and bands on the functional parts of the Watch. Maybe. Judging from the photos of the faces of these devices, they’re not too clear on what’s happening inside the Apple Watch, what with all the gears and wheels.

    Wait and see.

  3. Usually hate this sort of thing, certainly wouldn’t want one myself even in the unlikely event I become newly rich but they have done a great job of not making them look vile as is the norm with this sort of make over. Certainly will be interesting to see to what extent Apple supports if on the quiet such post production mods.

  4. I can’t imagine Jony Ive being impressed with what Brikk are proposing to do to his latest creation. I have no doubt that plenty of people will be keen to buy this sort of thing, but it demonstrates how money and taste don’t necessarily go hand in hand.

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