Sony debuts painfully dorktastic $840 SmartEyeglasses

“Hard as it might be to swallow, this is a real promotional video for a real product made by a real company with a $30 billion market cap,” Eric Johnson reports for Re/code.

“It’s the developer edition of Sony’s smart glasses, which are called SmartEyeglass (great name!) and will be available to the eager buying public in the U.S., U.K., Germany and Japan on March 10,” Johnson reports. “They cost $840.”

Johnson writes, “This promotional video suggests that SmartEyeglasses are supposed to be worn out and about in the world; the bar for ‘cool,’ or at least ‘not totally repellent to fellow human beings,’ then, gets much higher.”

Read more in the full article here.

MacDailyNews Take: We’ll have whatever Sony’s having, but water it way, way down, please!

We just cannot stop watching that video. It’s like a good SNL bit. Positively Onion-esque, even. Thank you, Sony, for the laughter!

Sony's painfully dorktastic 'Smartglasses" in action
Sony’s painfully dorktastic ‘Smartglasses” in action


  1. That clip on hockey puck controller is the failure for me. Wow. The dorky look of the glasses is probably in fashion somewhere. I see dorky looking glasses on people all the time and they are “fashionable dorky” its not accidental. I see even more ridiculous looking Sunglasses all the time. These don’t look as bad as the ridiculous oversized sunglasses that have been so popular in recent years.

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