Sony debuts painfully dorktastic $840 SmartEyeglasses

“Hard as it might be to swallow, this is a real promotional video for a real product made by a real company with a $30 billion market cap,” Eric Johnson reports for Re/code.

“It’s the developer edition of Sony’s smart glasses, which are called SmartEyeglass (great name!) and will be available to the eager buying public in the U.S., U.K., Germany and Japan on March 10,” Johnson reports. “They cost $840.”

Johnson writes, “This promotional video suggests that SmartEyeglasses are supposed to be worn out and about in the world; the bar for ‘cool,’ or at least ‘not totally repellent to fellow human beings,’ then, gets much higher.”

Read more in the full article here.

MacDailyNews Take: We’ll have whatever Sony’s having, but water it way, way down, please!

We just cannot stop watching that video. It’s like a good SNL bit. Positively Onion-esque, even. Thank you, Sony, for the laughter!

Sony's painfully dorktastic 'Smartglasses" in action
Sony’s painfully dorktastic ‘Smartglasses” in action

56 Comments

  1. What everyone but Apple seems to understand is that just because a person loves technology, doesn’t necessarily want it known that they love technology. From what I have seen of the Apple Watch, it’s an attractive product that possesses capabilities that it doesn’t wear on its sleeve, so to speak.

    If you create products that look as if they were props from the latest Terminator movie then don’t be surprised that they repel anyone with any sort of fashion sense (never mind the issues that come whenever you’re essentially a walking camera, filming people without their knowledge or permission).

  2. I hope every Sony shareholder immediately demands the resignation of every single person involved with this project. After they are done throwing up and selling their stock, that is….

  3. Just imagine. If there was no Apple – Sony, Google and Samsung would be the companies bring us the leading edge technology of the day.

    I just got a cold shiver down my spine.

  4. Hey this is the “developer edition”.

    Before you jest, realize that this edition is especially nerdy for developers because they are highly nerdy individuals.

    Then laugh yourself silly.

  5. That actress’s face is way too narrow for those glasses. Don’t get me wrong, she herself looked fine, but they really should have found either glasses that fit on her head or a different actress who fit the glasses.

    That wouldn’t fix the every problem here (clip-on puck, really?) but it would have looked at much less ridiculous if the proportions had made sense.

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