Sony debuts painfully dorktastic $840 SmartEyeglasses

“Hard as it might be to swallow, this is a real promotional video for a real product made by a real company with a $30 billion market cap,” Eric Johnson reports for Re/code.

“It’s the developer edition of Sony’s smart glasses, which are called SmartEyeglass (great name!) and will be available to the eager buying public in the U.S., U.K., Germany and Japan on March 10,” Johnson reports. “They cost $840.”

Johnson writes, “This promotional video suggests that SmartEyeglasses are supposed to be worn out and about in the world; the bar for ‘cool,’ or at least ‘not totally repellent to fellow human beings,’ then, gets much higher.”

Read more in the full article here.

MacDailyNews Take: We’ll have whatever Sony’s having, but water it way, way down, please!

We just cannot stop watching that video. It’s like a good SNL bit. Positively Onion-esque, even. Thank you, Sony, for the laughter!

Sony's painfully dorktastic 'Smartglasses" in action
Sony’s painfully dorktastic ‘Smartglasses” in action


    1. Nice hockey puck that you have to clip to your jacket!

      Every time she used a function she unclipped it to press a button or talk into it. That is about as user unfriendly as you can get.

      The idea of wearable VR has been around for a while, and I suspect that it will eventually be commonplace as the technology is miniaturized and matures to a usable state. But this is just another tired take on the same theme. Sony, you should probably just wait until Apple figures out how to do it right…then don’t bother trying to copy it. You don’t have a chance of getting it right.

    1. This has got to be one of the all time dumbest ideas ever. I can’t believe this made it to market. What an embarassment for Sony. How many will they actually sell, as opposed to give away? Who would wear this out in public? Well, I guess two actresses getting paid to shoot the commercial.

      1. There seems to be notion that people want a “heads-up-display” (HUD) for life. Let’s overlay the virtual world onto the real world…

        This is another case of designers who cannot see through the eyes (literally in this case) of their customers. It’s the “everyone else thinks like me” syndrome. They think something is cool, so obviously, customers will buy it.

        Steve Jobs was VERY good at seeing what customers see, and knowing what they (collectively) will like and dislike.

  1. Jony Ive and his design team must be quaking in their boots at this one (sorry, I mean’t falling around with laughter in their design studio musing on just how much Sony have lost their way)!

  2. OMG! I can’t agree with MDN’s take more! Please tell me this is indeed an SNL skit. Who wants to wear glasses attached to that big disk???? Aren’t we trying to get away from the bulk! That looks gross in every way measurable.

    1. The only way this could have been a better SNL skit is if the actress had spent the whole time trying to see around a big blurry visualization of how much battery life her SmartEyeglass had left planted in the center of her field of view.

  3. Bloody Hell, where’s my grandmother? There isn’t one iota good about this product. Wires? Puck? Dorky glasses with flat bus like wind screen window panes? Someday this too could be the pinical of fashion. In a pigs eye.

  4. That clip on hockey puck controller is the failure for me. Wow. The dorky look of the glasses is probably in fashion somewhere. I see dorky looking glasses on people all the time and they are “fashionable dorky” its not accidental. I see even more ridiculous looking Sunglasses all the time. These don’t look as bad as the ridiculous oversized sunglasses that have been so popular in recent years.

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