“In explaining why he originally bought Coca Cola, Warren Buffett once said that the value of Coke’s brand names were no where reflected on their balance sheet and that this made the stock an especially good value,” Ken Kam writes for Forbes. “The same is true of Apple. David Canaan, a Marketocracy Master, says that Apple’s brand is worth $119 billion.”
Ken: How do come up with a value for Apple’s brand and how does this affect your investment decisions?
David: At last count, the highly influential InterBrand Best Global Brands report shows the Apple brand to be worth $119 Billion. That amount isn’t reported on any balance sheets, because accountants consider it an arbitrary amount. But, I think it’s a good start for assessing how “undervalued” the company is. Personally, my Apple portfolio on Marketocracy started in 2001 and has grown 8155.56%. I wish I’d started with real dollars, but I am now!
Read more in the full article here.