“The most obvious, but not necessarily most insightful, measure of winning is market share — who is selling the most smartphones. On that measure, Google’s Android, led by Samsung-made phones, has long been in the lead,” Aaron Pressman reports for Yahoo Finance. “Apple shipped only 15% of all smartphones worldwide last year, according to Strategy Analytics. ”
“But by several other important measures, Apple has been crushing the competition. A look at fourth quarter smartphone profits by Canaccord Genuity analyst Mike Walkley, for example, calculated that Apple had captured 93% of the total, a dominant share if ever there was one,” Pressman reports. “Apple also looks healthy and powerful when considering user activities. iPhone owners not only spend more time browsing the web and using apps, they also spend more money. They spent some $15 billion last year on paid apps and in-app purchases. Google’s Android, with many more users, had only about half the app revenue of iOS.”
Pressman reports, “And iPhone owners are more loyal to Apple, with 76% of customers planning to buy another iPhone in the future compared with just 58% of Samsung phone owners planning to stay loyal to their current brand, according to a survey last year by WDS.”
Read more in the full article here.
MacDailyNews Take: It’s not amassing market share that matters per se, it’s the demographics of the market share you’ve amassed that matters most.
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