“According to Apple CEO Tim Cook, the Apple Watch possesses several unique strengths, including a variety of designs, Siri integration and, yes, the ability to fight ‘the new cancer’: sitting,” Mark Spoonauer reports for Tom’s Guide.
“Speaking at the Goldman Sachs Technology and Internet Conference yesterday (Feb. 10) in San Francisco, Cook likened today’s smartwatches to early MP3 players before the iPod came along. ‘We weren’t the first company to make an MP3 [player],’ Cook said. ‘They were fundamentally too hard to use, and the user interface was really bad,'” Spoonauer reports. “Cook was clearly drawing parallels to today’s smartwatches. Android Wear devices, for example, involve a fair amount of swiping to get things done. The Pebble Watch, which uses a somewhat awkward button-based interface, is now on more than a million wrists, but that doesn’t impress Cook. ‘There are several things that are called ‘smartwatches’ that are shipping,’ he said, ‘but I’m not sure you could name any.'”
“So how does Apple plan to shake up the market? By ‘changing the way you live your life,’ Cook said. And that could include saving it. Apple’s CEO told conference attendees that the Apple Watch will give you a little tap 10 minutes before the hour if you haven’t moved within the hour. Why?” Spoonauer reports. “‘Because a lot of doctors believe that sitting is the new cancer, right?’ Cook said. Apple’s CEO said a lot of his employees who use the watch are now standing up and moving around at 10 minutes before the hour. In addition, the Apple Watch has the ability to track your activity and exercise. But that’s not all the Apple Watch will do for health.”
Read more in the full article here.