“Consumer Intelligence Research Partners (CIRP) sees iPhone average selling prices (ASPs) rising in last year’s fourth quarter and iPad ASPs falling based on the purchasing patterns it uncoverd in a consumer survey,” Joseph Palenchar reports for Twice.
“The new iPhone 6 and 6 Plus models, launched late in the third quarter, accounted for three-quarters of all iPhones sold in the fourth quarter, CIRP found,” Palenchar reports. “The iPhone 6 accounted for 45 percent of iPhone sales, with the more expensive iPhone 6 Plus accounting for 30 percent, CIRP said.”
Palenchar reports, “‘Apple introduced a new higher price point with the iPhone 6 Plus, and with new pricing sold more units at higher storage capacities,’ said CIRP partner Josh Lowitz. ‘We expect the average selling price to increase nicely when they report earnings on January 27.'”
Read more in the full article here.
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