“Apple has made yet another key hire from the fashion industry: Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry,” Mark Gurman reports for 9to5Mac.
“Chipperfield was ‘responsible for User Experience and Digital Design for all channels’ and was ‘highly involved in digital retail initiatives’ at Burberry, according to his LinkedIn profile,” Gurman reports. “He confirmed the move to Apple on his profile as well as on Twitter.”
“Chipperfield’s hire marks the latest in a string of major moves from Burberry to Apple. Angela Ahrendts, the Senior Vice President of Apple Retail, was formerly the CEO of Burberry before moving over in 2014,” Gurman reports. “Apple also recently hired former Burberry social media executive Musa Tariq.”
Read more in the full article here.
MacDailyNews Take: This keeps up and they’re going to have to rename the place Appleberry.
Hey, it’s better than Burple.
Apple hires Angela Ahrendts’ confidant and former Nike exec to lead social media efforts – August 4, 2014