Apple hires Burberry’s VP of Digital Retail initiatives ahead of Apple Watch launch

“Apple has made yet another key hire from the fashion industry: Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry,” Mark Gurman reports for 9to5Mac.

“Chipperfield was ‘responsible for User Experience and Digital Design for all channels’ and was ‘highly involved in digital retail initiatives’ at Burberry, according to his LinkedIn profile,” Gurman reports. “He confirmed the move to Apple on his profile as well as on Twitter.”

“Chipperfield’s hire marks the latest in a string of major moves from Burberry to Apple. Angela Ahrendts, the Senior Vice President of Apple Retail, was formerly the CEO of Burberry before moving over in 2014,” Gurman reports. “Apple also recently hired former Burberry social media executive Musa Tariq.”

Read more in the full article here.

MacDailyNews Take: This keeps up and they’re going to have to rename the place Appleberry.

Hey, it’s better than Burple.

Related article:
Apple hires Angela Ahrendts’ confidant and former Nike exec to lead social media efforts – August 4, 2014


        1. I will vote that up, much of the best design/creative/engineering/innovative talent in the World comes through our system, I just wish the same could be said of our more mainstream business and economic education which is why we need the likes of Angela to come show how it’s done. Hopefully a lot may be rubbing off.

    1. I hope the funds to pay Chipperfield are coming out of her bulging pocketbook.

      While fashion may play a role in Apple’s success, right now it really needs to fix its horrible GUIs and buggy software. That requires software engineers — hundreds of which could have been hired if Cook hadn’t given it all to the retail queen.

      1. I am sure Apple has as much money as it wants to spend on anything it chooses to, regardless of how much money any one high end employee is paid. Their bulging Money Vault is the envy of Scrooge McDuck, and every other company on the planet.

    1. I think they are just expanding the business into new areas, let’s hope so anyway but options in the pure tech business are becoming a little limited not to mention increasingly clearer to predict for the opposition with the education Apple has provided them. This keeps them off balance if done correctly.

  1. There’s no problem with monetizing the max from any product.

    An iPhone between cheapest and dearest is currently only distinguished by the size of the memory. Hence the price differential has lost touch with the reality of the actual module costs. And from the external view you cant tell if its the basic or the most expensive model. Didn’t I read on this site somewhere that 90+% buy the cheapest ?

    Bringing in a ‘ bling ‘ element gives a whole new market for conspicious consumption and another layer beyond a 5 vs 5S vs 6 vs 6S etc.

    My only concern is that the egalitarian nature of millions of people being able to afford the latest, coolest technology might get kicked over if Apple start making their gold products have more features than their steel cased ones.

    Personally, I couldn’t give a monkeys’ about the bling – its all about the technology in the product -as emphasised by SJ (see excellent clip above from Thelonious Mac)

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