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Why Apple Watch will own the high end wearable market

“At some point in the next few months (‘Early 2015’ can’t push much past March, can it?), Apple will release its Watch, likely defining the high end of the wearable category,” Kyle Russell writes for TechCrunch. “Analysts think that it’s going to sell somewhere in the range of 30 million units in its first 12 months — nowhere close to the range of the iPhone or iPad today but still incredibly impressive for the wearable category overall.”

“If you take a look through the Watch Kit Apple released to developers back in November, the apps iOS developers can make for the Watch today are not far off from what’s available on the Android side of things. At launch, there’s going to be a lot of actionable notifications and functions that work in unison with apps on your phone,” Russell writes. “So why does everyone think the Apple Watch is going to do so well compared to the current slate of smart watches available on the market?”

“As blogger Matt Richter wrote last week, there’s no way Apple will open up the functionality that will make the Apple Watch so attractive (the connection to the iPhone at the operating system level) to anything but its own Watch,” Russell writes. “Actual luxury-watch makers will have to rely on Android Wear if they want to compete, which will only work with Android phones… which wealthy people, as a category, don’t buy. If there’s even a bit of a smart watch market, Apple will assuredly take the high end of it.”

Read more in the full article here.

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