Apple expected to reverse iPad decline in 2015

“According to the latest forecasts from market intelligence firm ABI Research, tablet growth is expected to resume and continue over the next 5 years with a forecast of nearly 290 million tablet shipments in 2019,” Firstpost reports. “As the calendar year comes to a close, many of the world’s tablet vendors are looking forward to opportunities in 2015 and are hoping to avoid a repeat of lackluster 2014 results.”

““Historically, Apple has counted approximately 35% of its iPad sales in the last calendar quarter of the year,’ says Senior Practice Director Jeff Orr,” Firstpost reports. “‘Unless Apple can pull off a 32+ million unit quarter, sales for CY2014 will be down for the first year since the iPad launched.'”

Firstpost reports, “ABI Research predicts Apple iPad to reach nearly 68 million in 2014, compared to just over 74 million shipped in 2013.”

Read more in the full article here.

Related articles:
Annual iPad sales expected to fall for first time – December 30, 2014
Know Your Mobile reviews Apple’s 64-bit iPad Air 2: ‘The best tablet. Period.’ – December 23, 2014
AnandTech reviews Apple’s 64-bit iPad Air 2: Delivers the best tablet experience – November 7, 2014
Fortune reviews Apple’s new iPad Air 2: Best for work, not play; shines as a PC replacement – November 5, 2014
Gruber: High performance iPad Air 2 marks a turning point – October 22, 2014
T-Mobile to offer $0 down on iPad Air 2 and iPad mini 3; pre-orders start October 22nd – October 21, 2014
Sales prospects for Apple’s iPad Air 2 look good – October 17, 2014
Apple’s new iPad Air 2 is 13% thinner than a pencil; Touch ID a boon for enterprise users – October 16, 2014
Apple unveils iPad Air 2 – the thinnest, most powerful iPad ever – and iPad mini 3, both with Touch ID – October 16, 2014


  1. The problem with iPads is that they keep going and going. The iPad2 I first bought for my wife is now in the hands of my parents and still going strong. The iPad3 that replaced it is doing well and there is no reason to replace it. I also have an iPad mini which gets minimal use since I use a laptop most of the time.
    So the replacement cycle is long for these devices. A lot of the surge in tablet purchases can been with android knockoffs. Once the owners realize they are a piece of crap a lot of them will go onto the iPad for their next sale.
    What can Apple do to increase iPad sales? Larger units? Maybe. What I would prefer is to drop the price a wee bit ($50-100) which I think will convince a lot of current owners to upgrade to a new device and put pressure of the wannabe products.

    1. My iPad 1 is still a very very useful tool for its basic functions.

      I dare you to show me an Android tablet from that era still working fine, including battery life.

      I think Apple realizes that as markets mature, your products must mature into excellence or your competitor will bite off your market share. Apple is not ill-informed on marketing or stupid.

  2. My iPad 2 is still going strong. The iPad Air 2 would be a great upgrade – it’s definitely faster, lighter, and higher resolution. But I’m not made of money and there’s absolutely wrong with my current iPad, so I’m sticking with it for the foreseeable future.

  3. I can’t imagine how Apple will manage to change the trend of slowing iPad sales. It will likely reverse by itself. What could Apple possibly offer to make people suddenly want to start buying iPads again? They obviously can’t force consumers into buying something they don’t actually need. I guess Apple will have to try hard to convince corporations they need them with IBM’s help.

    As an Apple shareholder I’ve come to the conclusion that Apple built iPads to last and consumers will only buy new ones when the old ones are no longer useful. I see nothing wrong with that. That’s how it is with most products. There’s really something wrong with Wall Street’s thinking if they’re laying the blame on Apple for building long-lasting products. Does Ford get devalued because a family holds onto a car longer than, say five years. I suppose I was raised to believe that better companies made useful products that lasted a long time. When did that change?

  4. I’ve been holding out for a 256GB version to store my e-comics. I realize I’m in the minority (me and Woz!), and may never get one.

    Or maybe cloud-based solutions will get better first.

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