“A survey of consumers in the U.S., U.K., Italy and China is showing much stronger-than-expected demand for Apple ‘s (NASDAQ:AAPL) big-screen iPhone 6 Plus, spelling good news for Apple’s profit and bad news for rival Samsung,” Patrick Seitz reports for Investor’s Business Daily.
“About 40% of respondents said they are likely to buy an iPhone 6 series phone in the next year, the UBS survey showed. Over half of intended purchases are for the 5.5-inch iPhone 6 Plus compared with 38% for the 4.7-inch iPhone 6,” Seitz reports. “The rest aren’t sure which iPhone 6 model they will buy.”
“The survey results show that Samsung is losing favor with consumers. Samsung did well with its larger-screen smartphones when Apple was still selling 4-inch screen iPhones. But the tables have turned now that Apple has joined the big-screen phone game,” Seitz reports. “‘Almost one-third of interested iPhone buyers currently own Samsung phones, foreshadowing significant share gain for Apple,’ Milunovich said… ‘The potential market share shift is ‘stunning,” he said. ‘Viewed another way, 19% of Samsung handset owners may switch to Apple.'”
Read more in the full article here.
MacDailyNews Take: As predicted:
An iPhone with a larger screen option will hurt Samsung immeasurably more than myriad, unending traipses through the legal morass. – MacDailyNews, May 2, 2014
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
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Apple looks to have significantly underestimated the popularity of 5.5-inch iPhone 6 Plus – October 21, 2014
Samsung poised for ‘ugly’ quarter as demand for Apple’s bigger iPhone 6/Plus skyrockets – October 6, 2014
Survey: 27% of consumers ditching Samsung phones for Apple iPhone 6/Plus – September 23, 2014
Apple’s 64-bit iPhone 6/Plus fueling mass upgrades from Android – September 18, 2014