Good Technology analyzed both the mobile apps and devices activated by its customers over the third quarter of 2014 to highlight trends in mobility, app and device preference.
• Apple’s iOS reversed a decline in activation share and won share from Android. The release of the iPhone 6 and iPhone 6 Plus accounted for all of this gain.
• One of the biggest mobility stories in Q3 2014 was the release of the iPhone 6 and iPhone 6 Plus. When the devices were released they made an immediate impact in the market. Despite not being available for the entire month of September, iPhone 6 made up 17 percent of all activations for the month of September.
• iPhone 6 outpaced iPhone 6 Plus in its first partial month, representing 85 percent of these new devices to be activated. It its first month, iPhone 6 Plus supply was severely constrained. Custom app activations more than doubled quarter over quarter and grew by over 700 percent year over year becoming the most widely activated app category.
• Behind custom apps, secure IM and secure browser dominated the smartphone. They ranked #2 and #3 respectively on this form factor.
• On tablets, users are increasingly utilizing document editing and document access tools. They ranked #1 and #3 respectively on this form factor, with custom apps in between.
Total iOS activations increased this quarter, now representing 69 percent, up from 67 percent in the quarter previous. Android activation share dropped by an equal amount.
The introduction of the iPhone 6 and iPhone 6 Plus appears to have made a significant impact on the overall share. While iOS made up 66 percent of all activations in the months of July and August, a drop of one percent from the previous quarter, iOS activations comprised 73 percent of September activations.
Windows Phone activations remain consistent with the six previous quarters and made up one percent of total device activations.
Smartphone Activations
Tablet Activations
Good Technology is the leader in secure mobility solutions, providing the leading secure mobility solution for enterprises and governments worldwide, across all stages of the mobility lifecycle. Good offers a comprehensive, end-to-end secure mobility solutions portfolio consists of a suite of collaboration applications, a secure mobility platform, mobile device management, unified monitoring, management and analytics, and a third-party application and partner ecosystem. More than 6,000 organizations in over 190 countries use Good Technology solutions, including FORTUNE® 100 leaders in commercial banking, insurance, healthcare, and aerospace and defense.
Source: Good Technology
MacDailyNews Take: Great job with that rounding error, Microsoft. Why don’t you hold another funeral… for yourselves.
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