Massive iPhone, iPad uptake looms: Apple+IBM deal could reach 42 million new users
“Apple’s partnership with IBM may well be one of the more lucrative technology deals of the year, if two Wall Street analyst’s numbers are correct,” Zack Whittaker reports for ZDNet. “Jefferies analysts Sundeep Bajikar and Mark Lipacis said in a note to investors on Friday that the partnership, said to be strategic rather than a financial deal, could bring in 42 million new users for Apple.”
“That could amount to tens of billions of dollars worth of iPhone and iPad sales over the course of the next year, which, by any account would give the iPad the boost is needs — particularly in the enterprise,” Whittaker reports. “Both companies win, and win big. Apple shines out of the deal, as it further lures enterprise customers towards snapping up the iPad in the business world.”