“Is it time for Tim Cook to tuck in his shirt?” Vanessa Friedman writes for The New York Times. “Every time I see the Apple chief executive take the stage, as he probably will on Thursday at yet another exciting new product introduction, I can’t help wondering.”
“Much has been made, after all, of Apple’s recent cozying up to the fashion world: its supersecret unveiling of its watch to a few carefully chosen magazine editors last month; said watch’s introduction during New York Fashion Week; the pop-up display and dinners held in its honor during Paris Fashion Week; and its starring appearance on the cover of China Vogue’s November issue, attractively accessorized with a Céline dress and the model Liu Wen,” Friedman writes. “But as we enter the age of the wearable, might it not behoove the leader of such a brand to look the part? This is not a flippant question.”
“Unlike Mr. Jobs, whose look referenced a specific design language (Issey Miyake cool), Mr. Cook has a style that is more like the fashion of no fashion, to borrow an idea from George W. S. Trow. For a company that clearly wants to influence fashion, that is a confusing message to send,” Friedman writes. “t is true that Mr. Cook does seem to have developed a signature personal style… To wit: a large, slightly wrinkled, untucked button-down shirt. Though the color may change (the shirt has appeared in varying shades of black, blue and even lavender), the form remains the same.”
Read more in the full article here.
MacDailyNews Take: Tim is no Marissa Mayer, that’s for sure.
Related articles:
The fashion elite crowd around Apple Watch at Colette in Paris – September 30, 2014
With Apple Watch looming, Pebble slashes price of smartwatch to $99 – September 30, 2014
Extensive Apple Watch hands on reveals iPhone downloads, manages Watch apps – September 30, 2014
Five things we learned about Apple Watch at Paris Fashion Week – September 30, 2014
Apple’s Jony Ive and Marc Newson show off Apple Watch at Colette event in Paris – September 30, 2014
Apple’s design team headed to Paris Fashion Week, likely for Apple Watch event – September 29, 2014
Can Apple disrupt the luxury watch industry with a $10,000 Apple Watch? – September 17, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
What the Apple Watch says about Apple – September 15, 2014
Tim Cook of Apple Watch battery life: ‘You’ll want to charge them every night’ – September 12, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014
Memo to Vanessa Friedman: You are no Suzie Menkes or Cathy Horyn.
Really? WTF cares besides superficial fashionistas! He is not the show. I’m glad he doesn’t dress up anymore than this. Look at all the CEO’s in tailor-made Italian suits that add no value to life. Schmidt wears a suit and it got Google nowhere.
He always looks like he just got back from a casual dress funeral.
I feel that Cook’s wardrobe indicates a calm, laid-back demeanor, which isn’t a bad thing in my eyes.
Same way I dress but often times will my leave shirt open and shelves rolled up – especially when I have a long sleeve shirt underneath and I have actually gotten compliments on that particular look – which is a fall and spring look ….
Summer look is short sleeve shirt, open again …..
Another thing I notice is I have just Levi’s 517 and mostly grey, blue or black shirts and shirts and that is it ….. No major choices for me ….
I am totally comfortable wearing my clothes …..
By the way I’m the Founder / President of a small company that employees about 25 people with 35 years under our belt and did it without wearing a tie, imagine that!
Author is spot on.
No class dress for a CEO that announces the gold standard of industrial design. Visual graphic design is another matter and lacking the same expertise.
Tim, you look like a SLOB onstage!
Next up, ivy vine tattooing deadly green black that consumes your neck and comes out the earlobes. Hang some gold on the outgrowth.
Vanessa Friedman writes for The New York Times is wrong. Tim Cook made a joke about his fashion sense in yesterday’s presentation, thus her knee-jerk rubbish article.
Sorry metrosexual Vanessa DAHLING. But there are people like me who forced the grunge look into society and love it. You are the POSERS, dahling. We are the real people with real work to do.
Strike A Pose! *click*click*click*
Cue: ‘Girls On Film’
F***ing fashion police make me sick.