Apple’s Jony Ive and Marc Newson show off Apple Watch at Colette event in Paris

“The mysterious invitation was indeed for the Apple Watch,” Benjamin Mayo reports for 9to5Mac.

“For the public, the Apple Watch demo units are all shielded by their glass cases. Select members of press attending the ‘show’ can try on the Watch, albeit the screen is still just playing a mocked-up video of the user interface,” Mayo reports. “Apple execs and celebrities are in attendance, such as Jony Ive and Marc Newson and members of the fashion industry like Sarah Andelman, Colette’s CEO and Vogue’s editor Anna Wintour.”

“It’s still unclear why Apple chose Colette as its demo location, over any other high-fashion retailer. It was speculated that perhaps Colette would sell the Apple Watch in its store, but there has been no announcement (yet) of such a deal,” Mayo reports. “Nevertheless, the event has proven popular, with avid customers forming a long line before the shop even opened.”

Read more in the full article here.

Related article:
Apple’s design team headed to Paris Fashion Week, likely for Apple Watch event – September 29, 2014

11 Comments

    1. Exactly! Not sure I understand Apple’s need to bond with high fashion big wigs. Perhaps if there is much more to come in the wearables space, these types will feel more comfortable incorporating the new things (like, they were part of it from the beginning) – but a fairly thick high tech watch that has no diamonds?

    1. If I am interpreting the article correctly, the Apple Watches available for the media to try on have a mocked-up video interface. There is no reason to believe that Jony does not have the real thing in his hands.

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