“The mysterious invitation was indeed for the Apple Watch,” Benjamin Mayo reports for 9to5Mac.
“For the public, the Apple Watch demo units are all shielded by their glass cases. Select members of press attending the ‘show’ can try on the Watch, albeit the screen is still just playing a mocked-up video of the user interface,” Mayo reports. “Apple execs and celebrities are in attendance, such as Jony Ive and Marc Newson and members of the fashion industry like Sarah Andelman, Colette’s CEO and Vogue’s editor Anna Wintour.”
“It’s still unclear why Apple chose Colette as its demo location, over any other high-fashion retailer. It was speculated that perhaps Colette would sell the Apple Watch in its store, but there has been no announcement (yet) of such a deal,” Mayo reports. “Nevertheless, the event has proven popular, with avid customers forming a long line before the shop even opened.”
— Vanessa Friedman (@VVFriedman) September 30, 2014
Read more in the full article here.
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