“The Apple Watch went through ‘millions’ of different version [sic] before it was unveiled [yesterday] in Cupertino, California, Apple Senior Vice President of Design Jony Ive told ABC News’ David Muir in an exclusive interview,” Lauren Effron reports for ABC News.
MacDailyNews Take: Wrong. Ive did not say that.
“‘When you actually do the calculations, it’s millions and millions,’ Ive said. ‘We’ve always tried to make products that people don’t begrudgingly use but want to use, and I think that the bar for that is very high when it’s something that you wear and it’s something that you’re going to wear all day, every day.'”
MacDailyNews Take: Ive was talking about the “millions and millions” of different combinations – case materials, watchbands, watch faces, user interface, etc. – that customers can utilize to create unique Apple Watches.
“‘The way that we treated this from a design point of view was that you had hardware and then software,’ Ive said. ‘Our experience as customers, as users, is they’re the same. They’re one and the same. So in terms of this, we designed the user interface, gave people multiple choices,'” Effron reports. “‘We worked extremely hard to make it an object that would, one, be desirable but to be personal because we don’t want to wear the same watch,’ Ive said. ‘One of the reasons it takes us a long time [is] because, I think, people are very discerned. A lot of people don’t wear a watch, at the moment.'”
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Full article here.
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