“When Tim Cook takes to the stage at Cupertino’s Flint Center on 9 September to announce the new iPhone, it will be 30 years since Steve Jobs announced the first Mac at the same venue,” Matt Warman reports for The Telegraph. “Apple is returning to where, folklore claims, their founder started a revolution. It’s a conscious raising of the bar of expectation.”
“As soon as the invite hit inboxes, speculation began to abound on what it meant – zooming in on the Apple logo, some see a sine wave indicating a focus on health,” Warman reports. “Others perceive the tip of a finger pressing a button, emphasising identity, or a sundial indicating a watch. Then there’s the fact that the date, 9/9, is two sixes upside down, indicating two models of the iPhone 6.”
Warman reports, “But the tagline probably says everything Apple is willing to: ‘Wish we could say more.’ There is no teasing this time round, despite a long history of cunning and cryptic invites to previous Apple launches.”
Read more in the full article here.
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