“In recent years, most attention has been focused on the eye-popping numbers associated with the iPhone and iPad lines, which sold 150 million and 71 million units, respectively, in Apple’s 2013 fiscal year,” Ed Bott writes for ZDNet.
“Compared to those stratospheric sales volumes, the Mac division appears downright anemic, selling a total of only 16.3 million units in the company’s 2013 fiscal year, the last full year to be reported,” Bott writes. “Macs similarly represent only a tiny percentage of the global PC market, with less than 6 percent of the 300 million PCs sold last year having an Apple logo on them.”
“But those numbers are deceiving. Macs are still enormously profitable, and their high average selling price makes this division a formidable cash cow. In addition, Apple’s product planners have shrewdly targeted the most important segment of the market, the only segment that’s growing and the one that is by far the most profitable,” Bott writes. “Gartner estimates that only 22 million premium ultramobiles were sold in all of 2013. That gives Apple nearly 30 percent of this fast-growing market, which Gartner forecasts to grow by roughly 50 percent this year and more than 70 percent in 2015. It’s also a profitable segment, with average selling prices of $1000 or more.”
Read more in the full article here.
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