‘NFL Now’ launches on Apple TV

The National Football League today announced that NFL Now has launched on Apple TV, providing fans free access to the NFL’s massive video content library through the Apple TV platform. NFL Now on Apple TV provides access to game highlights, original content from NFL Media and 32 NFL clubs, live press conferences, and shows and video from the NFL Films vault. NFL Now also delivers the most-personalized NFL viewing experience anywhere, providing a one-of-a-kind video stream based on each fan’s favorite NFL teams, players and NFL.com Fantasy rosters and viewing preferences over time.

In addition to the free version of NFL Now, fans can upgrade their experience for $1.99 a month with NFL Now Plus. NFL Now Plus subscribers will have access to instant in-game highlights from each game, as well as a customized highlight stream so they never miss a big play by their favorite team, players, or fantasy roster. Additionally, NFL Now Plus provides access to Now’s extensive vault of NFL Films shows and documentaries ranging from America’s Game to A Football Life.

NFL Now Content Mix

Tapping into the NFL’s vast video content sources, NFL Now features a mix of content from the very best of NFL Media, NFL clubs and NFL Films.

• Original Content Created for NFL Now
• Highlights of NFL Action (Instant in-game highlights available for NFL Now Plus subscribers)
• Content Produced by NFL Clubs
• NFL Films Content (For NFL Now Plus subscribers)
• Live Events, Press Conferences, and Shows
• com & NFL Network Clips

NFL Now is made possible by presenting sponsors Verizon, Gillette, McDonalds and Nationwide.

NFL Now is the League’s next-generation video service, providing fans access to the largest digital library of NFL video anywhere. NFL Now is accessible through apps and browsers across an array of Internet-connected devices, allowing fans to follow the NFL how they want, where they want, when they want. NFL Now is currently available across smartphones, tablets, PCs, Microsoft Xbox, AppleTV, and Roku. More platforms are expected to be added by the start of the 2014 season, including Amazon devices and Yahoo applications. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.

NFL Now is part of NFL Media, which includes NFL Network, NFL.com, NFL Mobile, NFL RedZone and NFL Films. More information on NFL Now and NFL Now Plus: NFL.com/Now.

Source: NFL Enterprises LLC


          1. Sorry for confusion but MLB.tv has local blackout restrictions so, yes, I can watch the 14 games a day I don’t give a sh*t about but I can’t watch the 1 that I do…

            1. You wanted live games. Apple TV has them.

              As for the blackout rules, I hear MLB is working on that for you. Apple is not the only one forced to blackout games.

            2. VPN will work just have to be careful what areas your von ip’s are from. Safest to use ip’s from the other side of the country. Also be aware that local games from whatever teams are local to the vpn you are using will be blacked out. For example I used vpn for work reasons and that vpn is an IP from NY. If I forget to turn it off before watching an MLB game I lose watching Yankee games. I love in NC!

    1. I have been watching live MLB games on AppleTV for years. You sign up for the MLB at MLB.com costs are around $129 a year. Blackout restrictions do apply, so if your team is not local and they are playing your local team those games would be blacked out and only viewable on local cables channels.

  1. now i wish they would offer individual live games to be bought on demand. i’d be willing to pay like $3-$4 to watch my favorite team play when they are only on regional coverage elsewhere

    1. Yup.

      This is NFL NOT!

      I don’t want live teases and history clips. I want to but any game, anytime, for one price. Like buying a song or movie on iTunes.

      Until that happens … snore.

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