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Apple’s deal with IBM is even more important than you think

“Apple recently signed an exclusive agreement with IBM, whereby Big Blue would develop over 100 industry-specific enterprise solutions for both the iPhone and the iPad,” The Motley Fool writes. “Further, IBM will handle the distribution of both iPhones and iPads equipped with these solutions, which Apple and IBM claim will be industry-specific.”

“Given that Apple’s iPad seems to be the tablet of choice for enterprise usage, as Apple and IBM claim that 98% of Fortune 500 companies and over 92% of Global 500 companies use iOS devices in their businesses, this opens up a choice portion of the enterprise-focused tablet market to IBM,” TMF writes. “IBM, on the other hand, is a leader in the key areas that cover this deal — security, analytics, device management, and cloud services — which will enhance the already strong value proposition that the iOS platform brings to the table for enterprise use. It really looks like a win for both parties.”

“The applications IBM will be providing for iOS will be Apple-exclusive. However, in addition to these, many firms write custom applications for their platforms of choice,” TMF writes. “Once Apple is ‘in’ a particular enterprise, and once the in-house software development efforts are squarely focused on iOS, it will be very hard for competitors to displace Apple, at least to a greater extent than it is in the consumer space.”

Read more in the full article here.

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