“Apple is giving its social media department a significant shot in the arm this week,” Mark Gurman reports for 9to5Mac.
“The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry,” Gurman reports. “At Nike, Tariq ran general social media marketing as well as social media partnerships with athletes across all Nike product platforms, and at Burberry he led ‘strategy and innovation’ for social media.”
“Apple currently utilizes several forms for marketing, but the company’s social media presence has not been up to par with some of the viral marketing campaigns led by its competitors in recent years. Apple currently runs Facebook Pages accounts for iTunes and the App Store, Twitter accounts for several iTunes-related services, and top executives such as Tim Cook, Angela Ahrendts, Phil Schiller, and Eddy Cue have semi-active Twitter feeds,” Gurman reports. “But beyond that, Apple’s approach to social media-based marketing has been limited at best.”
Read more in the full article here.