“The new partnership between Apple and IBM will help, in the short term, to get more Apple’s products into corporations. In the longer term, it could help Apple’s cloud efforts as well,” Ross Rubin writes for CNET.
“Under the deal, Apple, which has relatively low penetration in corporations, gets to tap into IBM’s understanding of the enterprise world. IBM, for its part, gains access to popular devices and gives it more leverage to compete with services from Hewlett-Packard and Dell.. The two companies are developing about 100 enterprise apps focusing on specific industries such as retail, health care, banking, transportation, and insurance,” Rubin writes. “The partnership is a warning shot to Microsoft, which controls a broad swath of corporate computing in contrast to the high-end kinds of outsourcing and integration tasks that are the heart of Big Blue’s business.”
“But the alliance is not focused as much on today’s computing experience as it is on the next generation of mobile,” Rubin writes. “The partnership could have even more strategic value to Apple beyond the enterprise and could become an asset against its most formidable mobile competitor, Google… Iif the partnership blossoms, the input of billions of data points from iOS devices could be great fodder for IBM’s analytics while IBM’s cloud expertise leads to stronger products for Apple consumers.”
Read more in the full article here.
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