Analyst: Apple could be ‘obsolete’ in three years

“Apple could be ‘obsolete’ in three years, due to increasing competition and ‘make-believe’ valuations in the technology sector, one analyst told CNBC on Thursda,” Arjun Kharpal reports for CNBC.

“Pedro de Noronha, managing partner at hedge fund Noster Capital, said he was unsure about the Silicon Valley-based company’s long-term potential,” Kharpal reports. “‘I need to know where a company is going to be in 5-to-10 years. I mean look at Apple, a company we all admire… I don’t know where they are going to be in three years,’ Noronha told CNBC in a TV interview. ‘It’s a very competitive landscape. They might become obsolete in two-to-three years, as we’ve seen with dozens of technology companies.'”

Read more in the full article here.

MacDailyNews Take: Pedro de who?

iCal’ed.

80 Comments

    1. Typical amateur that needs to get his name out and says something stupid on purpose. The same tactic Rocco Pendola used, except Rocco decided that insulting Tim Cook was a good idea. Anyone know where Rocco is now ?

    2. Really glad MDN has iCal’ed this. Although, if this writer was later proven to be a wise sage, it is unlikely that MDN would be around either to remind us. But, no worries for Tim – with his enormous wealth, it would not even occur to him that he presided over the demise of the once great company. All this is very sad.

      1. Always trying to find a way to diss Tim Cook and Apple, aren’t you JM? This post was far more subtle than your normal over the top material, but no less ridiculous.

        If you seriously believe that Tim Cook would not be affected by the demise of Apple, that it “…would not even occur to him” that he presided over the decline of a great company, then you do not understand Tim Cook or human nature, in general.

        Anonymous posts on MDN are free, and worth every penny.

    3. Wait, wait . . . he’s saying Apple could be gone in 3 years simply because he doesn’t know what Apple is doing?

      Remind me NOT to invest in his hedge fund. After all, I don’t know what it will be investing in 3 years from now.

  1. Pedro doesn’t know where anyone including himself will be in 3-5 years. Apple is about to change life as we know it…. Again. That’s what they do. So Pedro, go invest in Coca-Cola or in Ford. They won’t be doing anything new in 3-5 years. Apple will.

    1. the truth is, if anyone knew where apple would be in five years, they would simply imitate, Apple is always out front on things, that is their silver bullet, the leader of packs that have met demise due to poorly imitated or too late to the game copies

      Their MO will never be obsolete, and will keep them at the pinnacle

      Also, we love the suspense !-)

  2. Pedro is looking at Apple as a tech company (as opposed to the most valued company in the world) and comparing it to Digital Equipment, Motorola, Nokia, BlackBerry (formerly RIM) and similar, who once were the top dog in their industries (and are gone or practically gone today). On a very superficial level, the statement may be plausible: if Apple were like all those other tech companies, what there will guarantee that they won’t follow the path of all those former dominant players and fail in three years.

    Obviously, if you actually take a moment to analyse (the verb from which the noun ‘analyst’ is derived, by the way), he would have easily spotted the fundamental (and significant) differences between DEC, Moto, Nokia, RIM, Wang, on one side, and Apple on the other.

    To all those people who don’t want to bother to do such analysis, the difference is in the business philosophy: for any reasonably successful company out there (including the ones mentioned here), bottom line is the main indicator and driver, and profit is the primary goal. For Apple, customer satisfaction is the driver, and great product is the primary goal. Profit and healthy bottom line are just consequences of that. These explain why is Apple the only one in tech industry (and beyond) who can command such insanely huge profit margins on their hardware products.

    So, Pedro, you may want to try and practice a little bit of what your purported title implies (and I watched the entire linked video).

  3. MacDailyNews should avoid paying attention to these bozos because they are just losers who seek attention by criticizing successful companies like Apple. Let them in the limbo, MacDailyNews! The last WWDC is more than enough to know where Apple is going.

  4. I can almost here the call of the monkey boy chanting “Manipulators, Manipulators, Manipulators.”

    Pedro de Noronha, managing partner at hedge fund Noster Capital, said : “I need to know where a company is going to be in 5-to-10 years. I mean look at Apple, a company we all admire…I don’t know where they are going to be in three years,”

    So instead of saying “Apple could be thriving in three years” it’s “Apple could be obsolete”. Oh please no facts required for this brilliance of logic.

    Please donate to the brain transplant society so that people like Pedro may one day have a brain that registers double digits on an IQ scale.

  5. Apple is a good example of a tech company that doesn’t have “make-believe valuations.” They have real content to backup their value. They release actual unit sales numbers. They don’t hide behind how many shipped or simply not releasing the data. You have a lot of concrete data to work with when it comes to Apple.

  6. Meh. Another so-called expert who doesn’t know his ass from a hole in the ground. Sure, Apple could be obsolete, but so could Google, Samsung, Microsoft, HP, and others. This is really a dumb ass statement to make considering that we don’t know what any of these companies will be doing in the next several years. Who could have foretold Apple’s resurgence when they looked to be on the verge of bankruptcy in the late 90’s? Anything can happen.

  7. Well, when I came home from school my head started to get really hot. So I drank some cold water, but it didn’t do nothing. So I laid in the bathtub for a while, but then I realized that it was my hair that was making my head hot. So I went into my kitchen and I shaved it all off. I don’t want anyone to see.

  8. What this guy seems to be saying is ‘I have no idea what is happening in the tech market, just can’t predict, who the hell knows cos I don’t, it’s just too difficult for me, beyond my intellect, I mean even a company that dominates like Apple could go belly up for all I know, it’s just hopeless of me a total no nothing analyst with half a brain (even if that’s more than most) trying to guess. I need a holiday and a pay rise.’

  9. Managing partner of a hedge fund. Anyone who listens to ANYTHING such a useless twat has to say deserves the results they get. Such people are nothing more than scam artists, con men, liars, cheats, thieves, general scum.

  10. Alright class, I’m glad to see all of you here for your “Becoming an Analyst 101”. Now the first thing you need to learn, and please write this down so you have it memorized for the rest of your careers is the word COULD. Here let me write it on the blackboard for you, we don’t want any misspellings. It will be THE most important tool you will ever acquire. It will give you unlimited power to invoke your keen insights and powers of deduction on whatever subject you desire. People will be hanging on your every word and you will know no boundaries. That is all for today.

    Oh, just one more thing. I could be wrong. Now you may go.

  11. Pedro addressed to the wrong company, he should say Amazon would be obsoleted in 3 months because it missed three consecutive estimates. Pedro just wanted to be infamous for being an idiot.

  12. Arjun Kharpal who reports for CNBC makes me cackle with laughter. 😆

    HEY ARJUN!

    Q: Who else is actually innovating in the consumer tech sector?

    A: No one. Everyone else follows Apple. So much for ‘competition’.

    So why not call DOOM on the entire tech sector and move to Greenland?
    OR: Take your FUD back home, out of public sight, where no one has to look at the monstrosity.

    1. …I hate it what I do that. Yes, running on empty coffee cup.

      Apologies Arjun! Thank you for letting us know about the real FUD-Dummy:

      Pedro de Noronha who is managing partner at hedge fund Noster Capital.

      HEY PEDRO!… (o_O)

  13. Apple is going to be obsolete in three years? How is that even possible? Allow me to explain why you are so wrong.

    When something becomes obsolete, it means that is is out of date, no longer used, or unconventional. For something to be obsolete, it has do the following:
    1. Stop improving
    2. Fall behind the rest of technology
    3. Lose all of its users
    4. Become unprofitable and go out of production

    So, you’re telling me that Apple has not done anything new lately. Well, the reality is that they’ve done everything new lately. A new public Beta program. A completely revamped version of their desktop OS, and iOS. The iPad air, which is lighter and smaller, and yet more powerful and equally advanced in its display. And finally, the iPhone 5S, with its new TouchID sensor.
    All of this, and you can say that Apple will be obsolete in three years?

    Dear Pedro: Please start thinking straight, or you, not Apple, will be obsolete in a matter of weeks.

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