In their recently announced enterprise partnership with IBM, “Apple focusing solely on iOS makes perfect sense for a number of reasons.,” Yoni Heisler writes for TUAW.
“From a broad perspective, the real opportunities for growth lie in mobile, not desktop, computing,” Heisler writes. “But couldn’t Apple focus on both mobile and Macs? Sure, but instead of fighting against an entrenched Microsoft position, a mobile-only strategy enables Apple to shift the battle to an area where they have the upper hand.”
“With Tim Cook recently claiming that “laptops still outnumber tablet computers three-to-one in business environments”, there are two approaches Apple could take to get further into the enterprise. It could try to convert those laptops to Macs (a tough sell), or it can try to convert those laptops into iPads (a much easier sell in an increasingly mobile world),” Heisler writes. “Put simply, the recent IBM deal represents Apple playing to its strengths and focusing on where the money is.”
Read more in the full article here.
MacDailyNews Take: The halo effect, by itself, will move many Mac units into the enterprise over time.
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