“Just two days after I wrote on these pages that Apple had some cause for concern in the consumer marketplace, it announced its partnership with IBM,” Paula Rosenblum writes for Forbes. “Emily Litella used to say on Saturday Night Live, ‘Never mind.’ Whatever ground Apple might or might not lose in the consumer space, it will make up in the enterprise computing space.”
“The importance of this deal cannot be overstated, particularly in industries like retail and healthcare, where virtually every employee needs access to some form of device or computer,” Rosenblum writes. “CIOs will tell you that Apple is not particularly ‘enterprise friendly.’ That doesn’t stop anyone from buying iPads or iPhones for their personal use, but it creates real problems for already beleaguered IT departments.”
“Even though some might have thought reports of an imminent problem for Apple in the consumer space were overstated, Apple was already working to improve its position in the enterprise,” Rosenblum writes. “That’s how winning companies do it.”
Read more in the full article here.
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