“Apple’s newly announced mobile partnership with IBM has been greeted by a number of analysts and pundits as being both ‘not that big a deal,’ or conversely, the dramatic reversal of a long standing rivalry,” Daniel Eran Dilger writes for AppleInsider. “Both are wrong, here’s why.”
“Apple and IBM are not suddenly working together for the first time,” Dilger writes. “In retrospect, the historical partnerships between Apple and IBM didn’t have a very good track record. Taligent and Kaleida were total failures, while PowerPC failed to keep up with the pace of the greater market. IBM Lotus Notes and Symphony did not exactly transform the industry on any platform. But today’s Apple and IBM share little in common with their previous incarnations in the 1990s. Apple is now not only very successful and profitable, but has a virtual lock on mobile enterprise products, and in particular devices with a sophisticated native app development platform (as opposed to BlackBerry’s messaging-centric platform built as a simple Java VM).”
“Since the iPad’s debut in 2010, marketing companies have deliberately framed it as a niche device with no possible impact on PC market, using selected data teased into conclusions that consistently flattered Microsoft regardless of the data involved,” Dilger writes. “With a major ally in IBM helping to sell its products, Apple will likely face less overtly deceptive media coverage denying the now clear and obvious shift occurring as conventional PCs are replaced and augmented by more mobile—and much easier to manage—post PC devices.”
Tons more in the full article – recommended – here.
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