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Apple+IBM: Winners and losers

“IBM and Apple said they have forged an enterprise pact where the two companies will collaborate on exclusive industry-specific applications built on iOS,” Larry Dignan writes for ZDNet. “Apple gets a key enterprise partner without having to exclusively build and market to corporations. IBM gets Apple’s cool factor… Apple CEO Tim Cook gets the enterprise and is an IBM alum.”

Dignan writes, “Clearly, Apple is the biggest winner of the bunch, but IBM also gets its device management software into the flow. IBM has been investing heavily in mobility, specifically mobile commerce. Apple gives IBM consumerization cred.”

And now for those losers:

• Android. Android has a ragtag band of partners in the enterprise, an operating system that has taken security knocks, and multiple versions that make the platform hard to manage. There’s a reason iOS leads in enterprise market share… Google will need partnerships is well taken. The problem is that it’s going to be hard to match IBM’s coverage in one stroke.

• Samsung. Samsung’s business-to-business unit has been the biggest champion of Android in the enterprise. An IBM exclusive with iOS basically locks out Android in the industry-specific application department.

• SAP and Oracle. Both enterprise software giants have been pushing their apps in corporations with a focus on industries they dominate. For companies thinking mobile first, IBM just plowed its way into the conversation.

• Microsoft. The software giant’s biggest play was to get Windows shops — and there are a ton of them in the enterprise — to go with Microsoft on the mobile front too. IBM and iOS will derail those plans somewhat, but not entirely. Microsoft’s mobile device management and collaboration platform will be strong.

• BlackBerry. BlackBerry is caught in the middle of an iOS and Android enterprise war. That position is going to hurt.

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lone Wolf” for the heads up.]

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