Yahoo no longer honoring ‘Do Not Track’ requests from browsers

“Last week Yahoo announced that it would no longer be honoring Do Not Track requests from browsers accessing the search engine and associated services,” Electronista reports.

“The move comes as the company attempts to provide a more personal experience to users, bringing policies in line with other companies that ignore Do Not Track requests such as Facebook and Google,” Electronista reports. “This comes as a reversal to previous statements made by the company who claims to be ‘the first major tech company to implement Do Not Track.'”

“The change means that Yahoo will be ignoring browser settings which would have applied Do Not Track settings for all websites visited at the request of the user,” Electronista reports. “However, the privacy of users ‘is and will continue to be a top priority’ for the company.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]


  1. Android/Google users don’t mind. They love it when their searches for Viagra, Rashes, Burning Sensation, Severe Jock Itch, Leaking Somewhere are mined and sent to vendors for all to see.

    1. Forget ye not all the searches about ‘Low T’, Depends, Humira, Xarelto, Victoza, Enbrel, Latuda, Xeljanz, Osphema, Pradaxa, Botox.… Let’s be sure to tell the friendly marketing folks all about our health problems, monthly afflictions, sexual inadequacies, blahblahblah. They’re only here to help. 🙄

      Yes folks: Privacy is a natural right. Protect it or lose it.

  2. No surprise here. The reality is Yahoo! saw reduced revenues from advertisers (and those advertisers switching to Google and Facebook) because of the Do Not Track policy. The truth is hits and searches conducted are much less valuable if you can’t track the user or know much about him/her.

  3. I ditched Google search a long time ago, and I try to avoid Google products/services of any type. Being a long time Mac user who carries a grudge against Microsoft, I never have been a fan of Bing. That left Yahoo as a possible candidate.

    The change resulting from this announcement is that I will no longer occasionally employ Yahoo for my web search needs. If Yahoo cannot honor my request, then I will avoid their services (across the board, not just search) to the extent possible. I already use DuckDuckGo for the majority of my web searches. From now on, I will stick even closer to DuckDuckGo for search and Apple for maps.

    1. Yes, I concur, everyone should use DuckDuckGo for search. It’s a silly name, but it works exceedingly well and the company takes the issues of user privacy and anonymity very seriously. Give it a try.

      If more and more of us simply stop using Google and Yahoo for search, those companies will eventually pay attention. Let’s hit ’em where it hurts!

      1. DuckDuckGo is silly but Yahoo is even worse. I am not a ‘yahoo’ and don’t live in the Ozark. I have avoided Yahoo ever since they were available. I have just installed the DDG extension into Safari and will see how well it works for me.

          1. Yes, they do sound silly. Yahoo is often used to describe a person as well as an exclamation. Googolplex is a term I am familiar with in math and refers to a very large number and of course, Duck duck go is similar to a silly child’s game.

            1. Google is reminiscent of Barney Google, a comic strip character supplanted by the yahoo Snuffy Smith, and bears no relation to the exponent games nor to the Russian dramatist Nikolai Gogol. The search giant does have a location they named the Googleplex, which is in the title of a new book by Rebecca Goldstein about Plato, whose personality we know only through his modeling of Socrates’ dialogues — and who I compared recently in this space with YOU.

              Try to avoid any proffered cups of hemlock.

            2. I remain mostly unscathed from the darts and arrows slung here and avoid any offered beverages from my fellow blog posters. I believe I found old wedding photos of you on the net using DDG. Did you know that they still exist?

            3. I destroyed the photos for a reason & I don’t care to look upon ‘it’ ever since I had my life back. Btw do you have a view of the Red Sea? Or is that over

  4. By the way, Yahoo, if your plan is to tie yourself more closely to Apple and become the default provider for iOS and OS X search and other services, then you might want to rethink how you treat your “customers.” When it comes to privacy and tracking users, Apple thinks a bit differently. Your new policy is contrary to Apple’s approach.

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