“Following recent trademark investigations related to the iWatch, French site Consomac has discovered that Apple may also be using a pair of shell companies to protect various California-related names in anticipation of future OS X releases,” Eric Slivka reports for MacRumors. “Apple’s Craig Federighi announced at last year’s Worldwide Developers Conference that the company would be shifting gears on OS X naming, moving from big cats to ‘places that inspire us in California.’ The current OS X Mavericks was the first to adopt the new naming pattern, taking its name from a popular surfing spot known for its massive waves.”
“Consomac notes that a pair of companies going by the names of Yosemite Research LLC and Coast Research LLC applied for trademarks on several California-related terms in the category of computer software on the same day back in early December,” Slivka reports. “The terms for which the companies are seeking trademark protection include Yosemite, Redwood, and Mammoth (via Yosemite Research), and California, Big Sur, and Pacific (via Coast Research).”
Slivka reports, “MacRumors has discovered many more trademark applications from other apparent shell companies that carry the same Corporation Trust Center address and June 7, 2013 priority dates from applications in Trinidad and Tobago. As with the other registrations, the U.S. applications were filed on December 5 or 6. Diablo, Miramar, Rincon, and El Cap (Landmark Associates LLC). Redtail, Condor, and Grizzly (Cassowary Devices LLC). Farallon, Tiburon, and Monterey (Asilomar Enterprises LLC). Skyline, Shasta, and Sierra (Antalos Apps LLC).”
Read more in the full article here.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
What? They didn’t (TM) SMOG??
That’s so 60’s L.A.. Not so bad today.
Other possibilities include Modesto, Sacramento, San Jose, Cupertino, Death Valley, Clearlake, Venice, Santa Monica, Hollywood, the list goes on and on. /s zzzzzzzzzz
Los Baños, Oildale, Weed Patch?
La Brea
I just heard samdung applied for “East LA” and “Sterling.”
And Compton.
But isn’t Grizzly already used for iOS7 users?
I like Diablo, Tiburon, Monterrey, Skyline, Sierra and California.
Everything else there is garbage.
I like Amador, because of what the volcanic soil does for Zinfandel.
I heard it would be an amalgamation of those names along the lines of “YoMamY’BloWood” or something like that….
Diablo will never happen. Not with all the ultra Christian mentality that is pervasive in America. Beelzebub maybe, but never Diablo 🙂
how much time did you need to figure this out?
I would like them to use luminaries/pioneers from Computer Science. Like…
OS X Von Neuman
OS X Babbage
OS X Boole
OS X Hopper
OS X Turing
OS X Backus
OS X Kay
OS X Ritchie
But the last time Apple listened to me they created a gaming console.
Ada Lovelace belongs on that list, right there with Babbage
Indeed! She may have been inspired by her gambling addiction, but she really did write the first computer program.
It’s von Neumann. Great mind
Why would Apple choose names that are only recognizable/meaningful to Californians?
Their first shot was “Mavericks” which made no logical sense to me and a number of people I spoke with. I thought it might have been a reference to the TV western show with a similar name.
Yes, there might be some locations in California with names recognizable outside the state of California that could be used, but with Apple’s world wide presence wouldn’t it be wiser to use names with global recognition? Without readily recognizable names they might as well use the names of the Board members grandchildren.
This was a fine effort to honor California’s special places but a meaningless flop to the residents of the other 49 states and the other countries of the planet.
And where is Mavericks anyway?
Um, I don’t think it really matters, do you? It’s the name given to an OS. Does it really need to evoke the same image to the minds of everyone who hears it? I don’t think so. It means something to Apple. That’s all that really matters. Sheesh.
Mavericks has a WORLD FAMOUS surfing competition.
OMG, I read Redmond instead of Redwood
They’re gonna name ’em after California locations? Are there any Hooters restaurants in California?
Call it Redmond
This has to be one of the most meaningless “news” items ever, Yes, Apple will be using CA place names, we all know this, it’s what Apple already told us. Which names? Who knows, and seriously, who cares? Any “journalist” could have also concluded that these companies they are referring to could just as well be trademark trolls, but that would have required some thought, and well, sober second thought does not get your daily word-count up there, does it?
dmz
How about: The Rabbit? Oops Oh on second thought scratch that.
Man, when you think about Dennis Ritchie… he created the C language and the UNIX OS (with Ken Thompson).
Their technology is still, literally EVERYWHERE driving everything from phones to desktops to servers to imbedded systems.
Give me OS X Skywalker Ranch!
But seriously, the whole “Made in California” routine did give me pause – it looked like Apple was starting to focus on itself rather than its products.
Idea: OS X Water.
It seems to me that right now the most valuable thing in California is indeed WATER.
MAC OSX Sierra
Righto, Sierra is California