“The PC workstation manufacturer BOXX has come out with a humorous video commercial focused on debunking Apple’s new Mac Pro workstation,” Architosh reports. “While the aim isn’t to deprive Apple of attaching the ‘workstation’ badge onto an otherwise qualified professional computer, the ad does pokes fun of the many limitations inherent in the new Mac Pro. Limitations that have not been lost on many users.”
“To BOXX’s credit it notes that Apple’s focus on the professional market and its troubles with demonstrating attention and commitment to pros all started with the release of Final Cut Pro X,” Architosh reports. “Credit is fair because this accurately reflects their attention to what has been happening in Apple’s pro community. Labeled a “regressive release” Final Cut Pro X has been steadily improved but the fallout initially was quite damaging.”
“To be fair there are several items mentioned in the video that really shouldn’t be there at all,” Architosh reports. “Only a small percentage of high end pros truly want a over-clocked system. Dell, HP, Lenovo, and the like rarely if ever produce over-clocked systems. Their mainstay workstations are clocked normally. The same comment would apply to liquid cooling and other such hot-rod trickery.”
Read more in the full article here.
MacDailyNews Take: BOXX is scared. Creative professionals use Macs. Period.
That said, hey, Tim and Phil, how about some Mac ads (that don’t suck) for a change? It’s not like you’re hurting for money, you know. A product that moves over 4 million units every 90 days deserves some promotion, doesn’t it?
Take a look at their web site you can understand why they are called Boxx. Dumpster my be a more accurate description.
My friend can totally hook me up with a pare of i7-3960x’s Over Clocked to 5.19 ghz an theirs this place I know has 128 Gigs of DDR6@2736mz real cheep that fits to prefection in a Antec 1200 that has awesome blinkly lights and a see-thru side panel so you could see all my wires and stuff and 15 drives and like three GTX780 Ti’s look so sweet in it so this BeastMaster would be smokin any Mac runnin CoD Black OPs2 at at least 85fps and for like $1100 bucks I know coz this dude at the gym built one and I’m making one to. Boom! Suck on that apples sheeps.
LOL
Thank you, tip your servers
That is a funny ad. Using it as a rubbish bin at the end made me laugh out loud. Still badly want a new Mac Pro. Can’t imagine ever buying a box, but then I have no real need for either.
Boxx is a scripting language. Who is Boxx?
Just configured a Boxx as close as possible to a 6 core MacPro which retails for $3999. The Boxx configuration was nowhere near as good at $6409.
But admit it, it had serious corners.
Why would you show a competitor’s product in an ad where you don’t even show your own? My money says Apple planted this ad for fun to steal away all three of Boxx’s customers.
never even knew they existed, are they out of a basement somewhere!
Did he say “Liquid cooling”? That’s a good thing????
Did he say “…..without installing windows”? As he won’t need to install windows to run a windows program????
Did he say “Multiple GPU’s”? As in more than two??? LOL.
Did he say “Rack mount”? As if the Mac Pro isn’t????