Apple CEO Cook: I feel really great about what we’ve got coming and it’s closer than it’s ever been

“Tim Cook, Apple’s chief executive, said its strong fiscal second-quarter might silence chatter that the company is in decline,” Daisuke Wakabayashi reports for The Wall Street Journal. “He paused before adding: ‘Maybe it will take some new products.'”

“In an interview with The Wall Street Journal, Cook said Apple is hard at work but it will not rush,” Wakabayashi reports. “‘You want to take the time to get it right,’ [Cook said]. ‘Our objective has never been to be first. It’s to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well. We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing. It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.'”

“Cook also made it clear that new products may extend beyond hardware,” Wakabayashi reports. “‘We have almost 800 million iTunes accounts and the majority of those have credit cards behind them,’ [Cook said]. ‘We already have people using Touch ID to buy things across our store, so it’s an area of interest to us. And it’s an area where nobody has figured it out yet. I realize that there are some companies playing in it, but you still have a wallet in your back pocket and I do too which probably means it hasn’t been figured out just yet.'”

Read more in the full article here.

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30 Comments

  1. “…but you still have a wallet in your back pocket and I do too which probably means it hasn’t been figured out just yet.”

    I love the tone of this from TC. It sounds like he’s beginning to get tired of all the criticism and is firing back.

    1. I think everyone is tiring of the relentless writers putting Apple down. It’s the same garbage, and they are reprinting it all today, the day Apple blew away earnings. Still trotting out the “android” tablet numbers, totally dismissing Cook’s note that there are included products in market segments Apple will not touch. The true blue indicator is the pervasive adoption of Apple products in the enterprise. This is huge, never has Apple had this share of product inside the enterprise. iPad is just beginning and will continue to rack up super majority of share in enterprise as more capable iPad hardware becomes available.

      1. Spot on. People don’t realize it, but Enterprises are long term customers.

        Secondary to this is that they are exposing enterprise people – who are primarily PC users – to apple devices. People who would have otherwise never touched an apple device, writing them off as toys, are now required to use them. And they see them working almost perfectly, and having great battery life.

        This causes a halo effect. When these people go home and get frustrated with their PC’s, they’ll consider making the switch.

    2. Timid Cook is a guy (and I use that word loosely), who is a master at using the same talk-track for years, yet saying nothing meaningful.

      He can blow smoke up your ass with a gold-plated cigarette holder!

      The only other type of person with a creepier smile than Tim Cook is a child molester.

      This guy has no presence, no personality, and no CEO skills whatsoever.

      If it wasn’t for the utter bullshit that comes out of his mouth, he would be invisible!

      1. Tim Cook has done an incredible job as CEO of Apple. He doesn’t need to be a loud, bombastic blowhard to be effective in his role. He’s the most dangerous type of executive there is for his opposition. And above all else, Apple has excelled under his watch, you clueless twit.

        I bet you’re an Android user.

      2. Tim Cook isn’t likely to give away Apple’s plans to ADHD types like you or anyone else for that matter. How you can be so presumptuous, pompous and homophobe to think you know anything about the business of tech (or people) is unfathomable.

        Like the paraphrased Marshal Mcluhan line in ANNIE HALL ” I heard, I heard what you were saying. You know nothing of how the tech business works. How you ever got to post your opinions on anything is totally amazing.”

      3. I just have to repeat this”

        Every day I start my day with a hot cup of coffee, read my mail, and peruse my favourite sites, while creating, developing, supporting, troubleshooting and everything else needed to satisfy my students, clients, family and self.

        Sometime during the day, I am interrupted by a need to eliminate the crap I accumulate from the day before. It’s not the most beautiful site to see, hear or smell.

        However, I feel content after my egestion, and by the time I flush, wash and dry my hands, there is little evidence to cloud the minds of those around me. Unlike the crap that you spews from your head continuously, where only a lobotomy would suffice.

      4. Mirror Mirror on the Wall, Who Is…The Other Guy in The Mirror?

        Calma, calma seniore, because soon They’re Coming to Blow Your Brains Away, Ha-Haaa! – Not now, but soon, even closer than it’s ever been

    1. I really like him too. It’s funny because I think what I dislike about him the most is that he’s a nice guy without a huge ego.

      It’s like the guy in high school who get’s his test back and shouts, “What did you get? I got an A too… Whoo-hooo… High Five!!!” and there’s a quiet kid in the back in glasses under his breath whispering, “I always get an A”.

      It’s weird when the CEO of a company doesn’t ever act like a jerk, and I think the founder of Aviato would agree with me.

  2. I remember sometime in the mid 90’s i was visiting my son’s office and his IT guy came into to conference room and looking at the Mac I was working on and said in a very snide way “Oh you have a Mac. They’ll be out of business in a year”

    1. About 9 years ago I pull into a fast food drive thru between client meetings. My license plate has “Mac” in the name. The middle aged guy working the drive thru tells me that Apple sucks and PCs are the way to go.

      Really? Why are you working the drive thru instead of with PCs?

      I just had to chuckle.

    2. All of us old-time Apple users have at least one story like that.

      However I had an experience in the late 90’s when Michael Dell was spouting his garbage about closing down Apple, a group of guys at my work wanted to pool their money and invest in a couple of stocks. They asked my opinion if Apple was going to die or not. I told them that I thought it extremely unlikely, I had been following Apple’s tech for a while and I judged them (and still do) to have too much innovative/creative DNA for the company to fold. That was when Apple shares went for about $20. I wish I had the money back then to buy up some of those shares!

      1. There was a point when Apple had nearly $4bn in cash, yet the stock price valued the company at just $4.8bn, meaning the entire product line, operations, non-cash assets and patent portfolio was valued at just under $900m. Shares were around $12.50. It was madness NOT to buy some stock at that price, as even if Apple didn’t turn it around someone was likely to step in and buy the company.

        And then the iTunes Music Store came out and the stock rocketed. Sadly I sold mine when it went upwards of $50, believing it wouldn’t go much higher (what a fool I was eh?). Then it hit $90, split 2:1, and each new $45 share kept on going to its current value.

        I try not to think about it too much….

  3. Based on the wallet in your pocket comment, I’m pretty sure he’s directly pointing at the credit card/banking industry. Damn, I can’t think of a better group of crooks to take money away from. Go get’m Tim!

  4. Every analyst and tech journo has been pounding their chest for years, dooming Apple into oblivion, demanding new products every quarter, declaring how it’s lost market share, yet Cook has not lost control.

    I guess that’s why Jobs picked him.

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