“Nike denies it, but sources close to Apple know something that most of the industry has not been qued in on just yet,” Roy Latke reports for GeekTime. “While leaks regarding the new iPad and iPhone seem to hit the news stands every other day, another product which is currently in its final stages of development in Cupertino is the actual cause for a move by Nike a few days back that led to the dismissal of nearly a third of its digital division’s workforce responsible for the Nike FuelBand.”
“In recent weeks I spoke several times with two sources in Cupertino pertaining to future products to be released by Apple later this year for the holiday season in the U.S. and Europe. Judging on the basis of the information revealed in these conversations, Apple has been working for a long time on a project that appears to be in its final stages of touch-ups,” Latke reports. “What became clear is that the much anticipated Apple smart watch is not so much a watch as it is a smartband.”
“Apple is looking to launch a smart band towards the end of this year whose collection of sensors will be able to be used not only to monitor the activity of the wearer, but also to operate other devices as a gestural controller,” Latke reports. “Nike knows something you don’t… Nike will play a significant part in shaping the next Apple’s next product. And it makes sense when you consider that Nike must be thinking about what will happen in a few months if their customers wake up one morning to find themselves wearing a product that pales in comparison to something new that’s sweeping the market.”
Read more in the full article here.
Nike failed. Now only Apple can save wearables – April 22, 2014
Buh-bye FuelBand: With friends like Apple, Nike doesn’t need its own hardware – April 21, 2014
Nike fires majority of FuelBand team, to stop making wearable hardware – April 19, 2014