“In late 2012, we decided to launch Emu on Android first,” Dave Feldman, co-founder of Emu, writes for TechCrunch. “Sixteen months later, we’re back on iOS: Emu for iPhone launched on April 2. Here’s why Android didn’t work out for us and why you should think carefully before going Android-first.”
“We launched Emu for iPhone on April 2, and we’ve pulled Emu for Android out of the Play Store. We hope we’ll return to Android someday, but our team is too small to innovate and iterate on multiple platforms simultaneously,” Feldman writes. “We’ve concluded iPhone is a better place to be [because] Our decision to build on top of SMS/MMS involved huge, unanticipated technical hurdles. Even when you don’t support older Android versions, fragmentation is a huge drain on resources. Google’s tools and documentation are less advanced, and less stable, than Apple’s. Android’s larger install base doesn’t translate into a larger addressable market.”
Feldman writes, “Running a startup is all about learning. This has been a huge lesson for us, one I wish we’d learned faster…but perhaps our experience will help others to make a more informed decision.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “boecherer” for the heads up.]