“Last year, a member of Apple’s sales team prepared a research document expressing concern about the growth in sales of smartphones with larger screens, while sales in the segment of phones including the iPhone were slowing down,” Brian X. Chen reports for The New York Times. “Also last year, Apple introduced “Designed by Apple in California,” a series of ads reminding people why it’s good to buy Apple products — the company’s first branding campaign since 1997.”
“And in reaction to an article in The Wall Street Journal questioning whether Apple had lost its cool to Samsung, Philip W. Schiller, Apple’s senior vice president for worldwide marketing, wrote in an email to colleagues: ‘We have a lot of work to do to turn this around,'” Chen reports. “In a San Jose courtroom on Friday, Samsung’s lawyers showed the internal Apple documents, hoping to paint a picture of Apple as a fading brand, concerned about its future after Samsung Electronics entered the handset market. Samsung had already proven to be a potent challenger to Apple in the smartphone market, and Samsung had already surpassed Nokia to become the largest handset maker in the world.”
“Mr. Schiller, who was being questioned by Samsung’s lawyers when the documents were brought up, said he disagreed with any view that Apple had lost its cool with Samsung. He also said the internal sales presentation did not represent Apple’s policy, and that he disagreed with its sentiment,” Chen reports. “In the suit, Apple is asking for $40 for every infringing Samsung phone sold in the United States. Legal experts have said that the challenge for Apple will be proving that just a handful of features could be worth so much money when there are thousands of patented inventions inside a smartphone. The jury is expected to deliver a verdict at the end of April.”
Read more in the full article here.
MacDailyNews Take: Apple’s products came first, then Samsung’s:
Here’s what Google’s Android looked like before and after Apple’s iPhone:
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