“With the release of iOS 7.1 Apple made a tweak to a technology called iBeacon that paves the way clear for companies to fire off messages to users iPhones and iPads – even if that device is locked,” Adrian Kingsley-Hughes reports for ZDNet. “”
“iBeacon is a two-part technology. The first part consists of iBeacon devices which business can install into stores, malls, stadiums, museums and so on,” Kingsley-Hughes reports. “These iBeacons can communicate with iOS devices that have the relevant app installed.”
“Companies need to take care when it comes to iBeacon use,” Kingsley-Hughes reports. “If you’ve managed to convince a user to install your app, you need to be careful not to give those users an excuse to delete your app.”
Read more in the full article here.
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