Microsoft’s Windows falls to under 90%, Apple’s Mac rises over 8%

“Apple’s Mac computers have advanced to a new high in worldwide market share, taking a small but significant bite out of Microsoft (MSFT) Windows, according to data on the website of analytics firm Net Marketshare and echoed by StatCounter Global Stats,” J. M. Manness writes for Seking Alpha.

March 2014 market share:
• NetMarketShare:
– Windows: 89.96%
– Mac: 8.16%
• StatCounter:
– Windows: 89.22%
– Mac: 8.34%

“since the advent of the iPod back in 2001, Apple’s Macintosh computer line has been slowly reasserting itself, driven by the “halo effect” first of the iPod, then the iPhone and iPad,” Manness writes. “Clearly, when people were introduced to one of the company’s personal iDevices, they became more open to trying the computers, and global share has more than doubled since 2007 [3.74%, NetMarketShare].”

“For the first time in decades, Microsoft machines have fallen below the 90% mark,” Manness writes. “The big question is: Does 90% represent some sort of psychological mark? Before these new data points, other OSs could be dismissed as micro players that would never amount to much. However, as Windows dips below 90%, this is no longer so evident. Will an increasing number of people begin to question the long-held, taken for granted meme that Windows is the only real solution?”

“While the Mac line contributes only 11% of Apple’s revenue (Q1 20144) this totaled $6.4 billion last quarter and $21.5 billion in fiscal 2013. Additionally, the Macs act as an anchor for all the other products. The iOS devices (iPhone, iPad, iPod Touch) all work best when paired with a Mac. Together they form the most compelling ‘ecosystem’ in the industry,” Manness writes. “The Macs will continue to grow market share, particularly as the value proposition becomes more evident in the business world. While Macs may be more expensive to purchase initially, generally they last a lot longer, have much higher resale value, and typically require a fraction of the maintenance of time/cost of Windows counterparts. This is one reason that Google has changed almost exclusively to Macs.”

Manness writes, “In my opinion, Microsoft has a real problem here.”

Read more, and see the graphs, in the full article – recommended – here.

MacDailyNews Take:

As we have always said, even as many short-sightedly waved (and continue to wave) the white flag, the war is not over. And, yes, we shall prevail… No company is invincible. Not even Microsoft.MacDailyNews Take, January 10, 2005


    1. Never owned a Windows machine until last year, when my son asked for one for Christmas (cos they use them at school – and yes, I’d already set him up on Parallels).

      I figure, let him learn from his own mistakes!

    2. Haha, I’m ashamed to say dabbled a little but I had to because I was a game developer but always had Mac’s on my table.

      But, when OSX first came out that was it, tossed the PC’s in the trash and broke the habit cold turkey.

      1. I’ve owned them too, expensive ones that were flakier than a box of corn flakes. Lots of problems. Switched in 1992 to a 170 Powerbook on a job in London and never looked back (except buying one more Windows machine for my wife for work that also caused nothing but grief, finally bought her an iMac and all was/is well.)

        Thinking of using Windows now brings an automatic gag reflex with a side of nausea – seriously!

    3. A Mac owner and user since the first ones were released in 1984. My 84 Mac still sits on the shelf next to my desk.

      I wonder what my 84 Mac would think of the 27″, Fusion Drive, 16 GB RAM iMac that now sits on my desk?

      1. My Fat Mac sits in a similar place of honor. Had to save up to get a university priced mac with printer. By that point, the Fat Mac was the new kid on the block.

    1. True. Keep in mind that they are also counting PC’s used for time clocks, scales in shipping, … and we are not counting ant iOS devices which are being used to replace the Windows PC crap they are counting.

      Apple has won much more than a tenth of the market. The Windows growth rate is 10% to 20% less each year now when you pull out the Macs from the world’s computer growth rate.

      The war is over and the enemy just hasn’t stopped breathing yet.

        1. Try that again: if Windows market share included computers being used as cash registers and single-use terminals, then we get to count iPads in our market share.

  1. The glue that held the MS monopoly together is gone. It is not the only of first choice for consumers. It is not the first choice for developers. It is not ubiquitous anymore from a consumer point of view. Android, Chrome, iOS, OSX, are now the first options for consumers. The numbers will only continue to drop. This is INEVITABLE. There is nothing keeping the monopoly in play anymore.

    1. EXCEPT! for Enterprise level software that refuses to budge off Windows. To their detriment of course! The Target POS devices that allowed hackers to steal over 110 million customer accounts ALL run on Windows XP Embedded. No surprise.

      And despite this record hacker haul of customer accounts, I still don’t see Enterprise businesses getting off the Windows crap. They’re that diabolically incoherent and ignorant.

      Did you see yesterday the discovery that Target had TWO positive indications of the BlackPOS malware BEFORE Target did anything about it and ‘discovered’ the hacking? What worthless security executives. I’m glad the CIO doofus in charge was fired/dismissed/resigned.

      1. Yeah I saw that. And yeah, MS will hold enterprise for quite a while, maybe even permanently. It’s easy for a consumer to switch, but almost impossible for entrenched enterprise.

      2. Derek, I read M$ announced they would stop issuing XP updates next month. Presumably this is for XP workstations? Will M$ continue security updates and support for enterprise XP Embedded systems? In your opinion, what happens to enterprise XP Embedded systems when M$ announces end-of-life?

        1. I’m distance enough from all things Microsoft these days that I don’t know about their embedded OSes.

          As for XP:
          – April 8 will be the very LAST ‘second Tuesday’ security patch release for XP forever.
          – However, Microsoft will continue to provide malware protection via their whateveritis tool they provide each month. (Sorry I don’t recall the name). Apparently, that will show up every second Tuesday as usual.

          It’s going to be interesting to see what happens after April 8th. There is a lot of debating going on about the impact. Steve Gibson of, lead commentator of the ‘Security Now’ podcast, is not expecting trouble. He of course advises the following:

          – Turn off Adobe Flash, Reader, Shockwave, AIR.
          – Turn off Java.
          – Use Firefox with NoScript running.
          – Keep your firewall on.
          – Don’t use UPnP, except internally on a LAN. (UPnP, ‘Universal Plug ‘n Play) is one of Microsoft’s usual stupid ideas that ignores security and instead is an inviting wide open door to hackers. Exploits abound).
          – Never use Internet Explorer.
          – Don’t fall for phishing or Trojan horse foisting.

          Steve Gibson doesn’t even use anti-malware software on XP! But he’s a genius expert at computer security who know’s all the exploits and how to avoid them.

        1. Hi Jubei. Which part of my post were you interested in?

          The BW link covers a lot of the topic, but I only pointed folks there because of the recent revelation that Target was alerted they’d been infected at the end of November, and again in early December, and they ignored it. Both infection alerts occurred before the stolen accounts had even begun to be downloaded off Target’s servers, which is incredible.

          I have a lot of links relevant to different parts of the story. Were you interested in the Target CIO being shoved out the door? Or interested in Windows XP Embedded being the OS on the POS machines?

          1. Oh sorry about that.. I was looking for the link to embedded windows xp. I always had a feeling that they still use that POS. It would be awesome to actually see it mentioned. 🙂

      3. Actually, MS is losing the Enterprise market also. What I see is not conversion of old Windows software to the Mac, but instead conversion to the cloud with people accessing the software via a web browser. By using a web browser, you can use whatever machine you want from a Mac to an iPad to an Android POS to a Windows uber-POS.

        Microsoft is toast.

  2. Certainly, in the USA, Windows has been under 88% for at least two years. OS X has been as high as 12%. Of course take into account the faulty nature of these reports! But that’s the data I’d read.

    I would not be surprised to see Windows fall to 85% in the USA in 2014, with Mac eating up the difference. The formal funeral for Windows XP and the suck nature of Windows 8.whatever has a lot of Windows users looking to Mac. I converted someone over just this week! 😀

  3. It’s because OS X has stuck to a path of incremental change that brings real benefits to users without alienating a large swathe of them by numbskull UI changes. It still retains a 3-D look which makes it attractive to use.

    iOS 7, on the other hand, is bound to lose market share to Android and WP8, and is already losing market share in Europe, China, South America and the rest of Asia, excluding Japan. Due to its profound ugliness, people cannot see any reason why they should pay double for an iPhone when they can get an equivalent Android phone which looks and acts just like iOS 7 for half the price.

  4. that in spite of not running any Mac ads for over 5 years (if you discount the few aborted Olympic ‘genius ads’ ). No serious Mac campaign since ‘Mac PC guys’.

    I wish Apple would run a few mac ads to take advantage of Win 8 turd.
    I believe that Mac gains is due to word of mouth convincing by Apple fans (like me) to their PC acquaintances rather than Apple marketing.
    Most people out there including the general (“Apple has lost its innovation”) press don’t know that Macs or OSX is better than Windows because Apple doesn’t advertise it . The big box retailers don’t know — go talk to a Walmart sales guy — or won’t say because they sell a lot of PCs (they are not going to say Windows is vulnerable to malware etc).

    Mac marketing is so bad that when I went to Walmart after christmas to get a Thunderbolt cable for my new Macbook Pro the sales guys there ( standing right next Thunderbolt equipped macs on display) said they didn’t know what Thunderbolt was . They didn’t even carry Mini Display port cables . So basically you can’t connect a Macbook to an external monitor from their stuff… Thunderbolt a major apple Mac initiative has been out for years and Walmart is one of the largest Apple resellers, but does Apple do any Thunderbolt advertising or train their retail partners … seemingly not.

    I’ve met PC people who want to switch to Mac but stopped because they don’t want to ‘waste their monitors’ — they think they have to get an iMac because apple does not advertise mac minis…

    If penny pinching Tim Cook who is not very good at marketing as opposed to Jobs (see hiring Browett as proof) doesn’t want to spend lots of ad dollars — TV ads are expensive — he should run web ads or print ads in newspapers to push mac.

    1. people voting this down: what are your arguments that Mac advertising and marketing is good?

      for example: LIst : “Apple did THIS in marketing to promote macs in the last five years “….

      (apple delayed the iMac last year for 5 months helping to knock apple’s sales off analyst estimates and knock aapl from down and its still down from high of 700, delayed because the new iMac was revolutionary with difficult new glass bonding technology etc… yet when it came out it ran NO ads… the Big Box sales guys didn’t even realize they were selling a ‘new’ mac, and it helped concrete the ‘no innovation’ image on apple … )

      1. I didn’t vote on your post. But those who are voting it below whatever you are hoping for might be doing so because of your last paragraph, the last thing on their minds before “voting”

        Browett was the head of retail. As such he had no direct control over corporate messaging, which is the responsibility of the corporate marketing and communications team. And Apple continues to retain the services of the same firm that Steve Jobs was working with, so your assertions about Tim Cook ring pretty hollow.

        The thing everyone on the outside needs to remember is that Apple’s executive management team is driving the company on their strategy, and bringing to bear all the resources needed to remain on track with that strategy. So if you feel there is insufficient advertising taking place, I would say your emotions are rewarding but the company is employing the resources they need to to stay on target. Tim (nor Steve before him) is not going to spend more on advertising than is needed to meet the strategy metrics. And if you are a shareholder you ought to agree with that. Spending money to get more people loving Macs is not their goal. I think their history is pretty clear that when needed, either due to lagging sales or competitive opportunity, Apple will spend on advertising. So the only conclusion you should be making about Tim and the EMT is that at present there is no need for additional advertising spend on the Mac.

        1. read my post carefully: I said Cook has little idea of marketing (as compared to the genius level of Jobs) and I gave hiring Browlett as an example of cook’s lack of understanding of what is great in (apple) marketing. I didn’t give Browett as an example of person in charge ‘of corporate messaging’ (although thinking about it the head of retail SHOULD be very involved in corporate marketing including ads)

          “Spending money to get more people loving Macs is not their goal”

          If “Spending money to get more people loving Macs is not their goal.” If Apple’s goal is not to make people love macs then why SPEND ALL THAT MONEY ON R&D ON ADVANCED GLASS BONDING, ADVANCED BATTERIES, MATERIALS ETC … ???? Explain that?
          You spend all this money and effort on R&D etc but you don’t Advertise them to the Max? That makes sense to you?

          (It’s like you researched the ‘cure for Cancer’ but you don’t advertise the product. )

          AND: ads are not just to make people love macs BUT are to SELL macs
          they don’t want to SELL macs? i bet that would be news to all shareholders.

          To me that proves Cook understands engineering (he’s an engineer by training) and production but little about the ‘sizzle’ the selling. Jobs on the other hand declared “I AM MARKETING” (recent MDN linked article on him saying that.) Jobs spent endless hours with ad people tweaking ads and campaigns because he knew marketing was important. Jobs to me was an entrepreneur with very strong marketing skills (he was hustling since he was kid) who had to learn to be a manager, Cook is a manager who needs to learn to be an entrepreneur.

          “no need for additional advertising spend on the Mac”
          And for reasons to spend money on macs I give you the reasons: COUNT THE NUMBERS AFTER THE DOLLAR SIGN IN THE MICROSOFT WINDOWS PROFITS EVERY QUARTER.
          (Msft still makes Billions just from PC software sales, no hardware to inflate numbers and Macs only have 8% worldwide: there’s plenty of low hanging fruit left.. )

          like I said aapl drop from 700 started by missing analysts estimates for two quarters by small amounts (I believe it was around 50 m and 200 m ), if maybe if they sold more and hit the targets maybe the stock would still at 700 or over 1000 (if it had the P.E of Goog it would even be higher).

          “‘ employing the resources they need to to stay on target…. And if you are a shareholder you ought to agree with that” Really? To boost the stock price up Tim Cook has spent TENS OF BILLIONS in buybacks : many many times their ad spend and the stock is STILL AT 500 or so . I believe firmly that the cheapest way to boost aapl price is better marketing (to sell more) and P.R to improve apple’s image (low P.E of stock is due to perception of apple’s image which has been bashed around ‘as lost of innovation, failing’ etc. ).

          Not taking every single advantage in EVERY PRODUCT like macs with Win 8 failing to the max is silly . Does Google stop pushing Google search to advertiser because they are working on Goog glasses and driverless cars? Search is a cash cow so are macs.

          and how do you explain my local wall mart not having Thunderbolt cables and the sales staff not understanding what Thunderbolt is? Apple marketing’s job is to make sure at least their big partners are on board with big Mac initiatives like Thunderbolt. For my walmart not to understand Thunderbolt YEARS after launch is Big Fat Warning sign in my mind. (like I said why BUILD such advanced products if you don’t push them?)

          I was an ad Pro and as one who was in the business let me leave you this to show you how important marketing and PR is:

          Apple should focus on making products yes, but after you make them try harder Selling them…

          1. and I’ve just talked about Macs,
            I think iPhone, iPad ads need more as well.
            The recent Misunderstood and Verse ads were very good BUT apple hasn’t pushed it’s big advantages: fingerprint sensor, 64 bit chip, or apple’s biggest advantage: it builds both OS and Hardware for seamless whole at all.

            I’m not saying go ‘feature war’ on ‘specs’ but show the advantages in use. Not promoting things like that has also let apple leave 2013 with the impression in the general press and investors that ‘it’s lost its innovation, failing etc’ (how many articles have read with those terms used with apple?). We get benchmark testing from places like Ars Technica that the Apple 64 bit is really fast for some applications in real world situations, sometimes 2-4 times faster than rivals yet Apple doesn’t push those facts out, so it gets tarnished as ‘no innovation’….

            Because of it’s reputation is bashed due to lack of good marketing and P.R that’s why the stock P.E is so low , low P.E is all due to perception and image. ( You can’t argue that the image is ‘good’ because if it was the P.E would be high).

        2. I forgot to answer this other assertion of yours:
          “And Apple continues to retain the services of the same firm that Steve Jobs was working with, so your assertions about Tim Cook ring pretty hollow.”

          1) Jobs worked with a bunch of ad agencies, firing and rehiring them and using different people for different things.
          The “Genius” ads which many hated (dropped after 2 weeks) were done by TBWA and was criticized by people in Jobs most famous ad partner company Chiat Day.

          2) ad agencies DO NOT DECIDE ON WHICH PRODUCTS OF YOURS TO ADVERTISE (if the client does not want to advertise one of their products like Macs, the agency CANNOT FORCE THEM. They can ‘suggest’ like don’t you want to advertise Macs? — to make more money designing the ads — but they can’t force the company). Once a company decides which product they want to promote than the ad company thinks of a campaign . It’s up to Cook to decide WHICH products he wants to advertise, HOW MUCH TO SPEND and which ad strategy (the ad agencies makes proposals) to adopt. Jobs worked closely with the agencies (go read the ad blogs, many campaigns he tweaked or downright rejected).

          3) Jobs ran a whole slew of Mac Ads, There were dozens of different Mac PC guy ads and in my area they were on TV all the time. (considering that during Jobs time the Mac share was around 5% and now it’s 8% it’s not as if the market is saturated… )

          4) I LIKE the recent apple ads for iPhone and iPad (Misunderstood, Verse etc) but I just wish they would do more Mac ads (Print if TV ads too expensive).

          I was an ad Pro. Graduated top student in my communications and art dept in University out of a class of 200 plus, was an art director in my twenties. So I know a bit about advertising. (not trying to boast — didn’t write my bio in all my long posts above but people voting me down assume I know nothing about ads).

  5. Curious how they do not count the most “personal” computer ever (the iPad) as a “personal computer,” when they do these PC market share stats.

    The iPad was Apple’s answer to the so-called industry experts screaming “Apple must have a Mac netbook!” Netbooks WERE counted as PCs. Yet, when iPad decimated netbook sales and replaced netbooks at the low end of personal computing, iPads do NOT get counted as PCs. Yeah, that makes a lot of sense.

    1. Maybe because there’s way too much you can’t do on iOS devices that you can do on a full blown PC with a real file system etc. I like my iPad (despite iOS7 fugliness) and iPhone but much prefer using Windows to Mac OS for many reason and I’ve had ample opportunity to use Macs.

  6. “This is one reason that Google has changed almost exclusively to Macs.”

    but I thought Chromebooks was a ‘viable Pc alternative’….

    wasn’t it supposed to be according to the tech press the next big thing?, e.g:

    “Today, we have a different story. With everyone from Toshiba, Lenovo to Asus and Samsung wanting to get in on the fray, Chromebooks are quickly becoming the next important evolution in what a laptop is.”

    1. With all the new models out there I can’t believe Chromebooks didn’t even scratch 1% in this report. But even if not, they will soon

      MS is caught in a squeeze play with Apple holding 90%+ over the PC’s over $1000, and Chromebooks boding to take the bottom end (which is why MS just cut the OEM price for Windows on machines retailing under $250).

      They’re also “squoze” between their massive legacy Desktop base, and all the “Modern” UI, touch dependent machines and apps they’ve caused to be made – and not able to get rid of either now. So now people not only have to learn the more complicated than OS X Windows interface, thanks to Ballmer and Sinofsky, they have to cope with TWO of ’em lurking in all Win 8 machines.

      So back to Chromebooks, IT in the Enterprise has had to embrace iDevices, so this class of Apple Devices finally has more than a foot in the big biz door, but they still don’t love Macs as a general rule)…

      …and dunno about the public, but guessing IT shops are gonna start buying massive #’s of Chromebooks for “webbable” task use since they’re a) cheaper than dirt, b) can’t really be altered by users and c) can be replaced with all apps and files in half an hour whether lost, stolen, smashed etc.

  7. Consumers are simply getting smarter about hardware.

    Buying “cheap” or rolling your own “beige box” is just not popular like it was 15 years ago.

    Apple’s hardware is also much more reliable and long lasting than hardware was in general 15 years ago.

    The world moved on and Apple was ready for it.

    1. It started before iOS and Android even appeared. It all started with Apple breaking the Windows DRM model and the simultaneous rise of Firefox draining users from the badly neglected IE6. Once people didn’t need Windows anymore they finally had a choice about which computer or device to use.

  8. I wonder if this conversation (Market share of MS Win) is fundamentally wrong.
    It seems as if tablets and smartphones didn’t exist in spite of two facts or as if
    Computers= Desktop & Laptops.

    a) Tablets and smartphones ARE COMPUTERS!, so much so that for some people, tablets are taking over desktops/laptops at least in terms of hours of use per day, and explains partially why replacement periods for other computers are longer.
    2) The relatively high share of market of these two form factor of computers, for example tablets may have already surpassed (units wise) “computers” by now.
    If we include tablets and smartphones, Windows share is barely above 20%.

  9. Windows real usage share is closer to 10%. Most PC’s provided by IT doofuses are completely ignored while the users goof off and do something more interesting than all day virus/malware removal and daily BSOD troubleshooting.

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