“Barely six months after it debuted, Apple’s iTunes Radio has already eclipsed Spotify and Google Play All Access (and others) to become the third most popular music streaming service in the US, according to a new report from Statista,” Electronisa reports. “While long-time veteran Internet radio station Pandora continues to maintain a clear lead over all rivals, it has taken 14 years for the latter service to reach its current level of 70 million active listeners (as of last April) and it continues to struggle with profits.”

“According to the Statista chart based on data from Edison’s annual radio report, Pandora has a 31 percent share of the music streaming market. This is based on active listeners (tuning in more than once a month) rather than paid listeners, which represents a far smaller group,” Electronisa reports. “It is difficult to directly compare Pandora to iTunes because of the different business models: iTunes Radio offers unlimited free listening on all devices, but users can avoid ads by signing up for iTunes Match.”

“Pandora’s percentage would suggest that iTunes Radio and iHeart Radio (third and second place, respectively) have around 20-21 million listeners,” Electronisa reports. “While users can hop between services freely (and at least one report has suggested that 92 percent of iTunes Radio listeners also find time for Pandora), that figure would suggest that iTunes Radio is growing at the fastest rate of the top three services, and is likely to overtake iHeartRadio in the next quarter or two — particularly if iTunes Radio expands to more countries (it added Australia last month, and plans to add Canada, the UK and New Zealand in the foreseeable future).”

Read more in the full article here.

MacDailyNews Take: Not the instant hit for which we’d hoped, but, slowly but surely and with the help of basic math (amassing more countries than competitors), iTunes Radio is getting there.

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]

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Apple delivers iTunes Radio to Australia – February 10, 2014
Parts of Apple’s iTunes Radio service flicker on in Australia, UK, and Canada – January 25, 2014
iTunes Radio heats up music streaming battle as service spreads beyond U.S. – December 14, 2013
Apple releases iTunes 11.1 with iTunes Radio – September 18, 2013