“Nine months after being unveiled by Eddy Cue at Apple’s 2013 WWDC event, CarPlay (neé iOS in the Car) is ready for launch. Except its not strictly available yet,” Hilton Tarrant writes for Motorburn. “Nor has it ‘launched’ in the true sense of the word. It will be (in certain Ferrari, Honda, Hyundai, Mercedes-Benz and Volvo models). Soon.”

“Hype aside, CarPlay’s launch is embarrassingly short on detail,” Tarrant writes. “CarPlay seems to have morphed somewhat from what was unveiled by Cue at WWDC. The slide of launch partners originally listed Honda, Mercedes-Benz, Nissan, Ferrari, Chevrolet, Infiniti, Kia, Hyundai, Volvo, Acura, Opel and Jaguar. So, a shorter list, but that too could be expected given the complexity of integrating a third-party platform into in-car entertainment/information systems.”

“What’s the model? Is Apple licensing CarPlay to motor manufacturers for a fee? Is it providing CarPlay for free as a means to extend its (competitive) moat around its products and services? This answer will be extremely telling. (But don’t expect one),” Tarrant writes. “CarPlay is also thin on detail when it comes to third-party developer and application support. Its page on apple.com lists support in Beats Music, iHeartRadio, Spotify and Stitcher. Will this number grow significantly? Will this be opened to a broader development pool? Right now, there are many more questions than answers. We’ll likely hear more at WWDC 2014 (and if Apple is very serious about CarPlay, we’ll hear a lot more!)”

Read more in the full article here.

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