“If you’re unfamiliar with Apple’s Loyalty Program, we’ll forgive you. It’s not all that well publicized and for pretty good reason,” Matthew Panzarino reports for TechCrunch. “It only kicks in if you’re the kind of person who spends more than $5,000 in a 12-month period with Apple.”
“That kind of ‘person’ is typically easier to define as an organization — namely IT departments of companies or education customers. Though the low entry point means that those companies don’t necessarily have to be all that large,” Panzarino reports. “The loyalty program has been around for years, but benefits big-spending companies and schools that need large quantities of items the most.”
Panzarino reports, “Late last week, Apple quietly updated the program with several improvements that should drive more sales to organizations.”
Read more in the full article here.
I hope Apple isn’t put on Double Secret Probation for this.
Apple needs to increase the Business & Education discounts on Apple purchases.
Apple doesn’t pass business or educational discounts onto resellers at the wholesale level. The current discounts already have a huge impact on authorized resellers razor thin margins.
There are far more resellers out there than there are Apple stores, along with the infrastructure to support the products at a corporate level. Further discounts could and would put a lot of resellers out of business and ultimately hurt Apple.
Personally I’d like to see the discounts remain at a minimum unless Apple starts discounting at the wholesale level as well.