“Apple’s market share among specialty electronics retailers has been steadily growing since the release of iPhone in 2007, having reportedly expanded from 3.8 percent (with $3.5 billion in revenue) to 15 percent ($15.6 billion) six years later in 2013,” Daniel Eran Dilger reports for AppleInsider.
“The numbers, compiled by Euromonitor International and published by MarketWatch, indicate that the market as a whole has seen a significant decline since 2007. Total sales have fallen from a peak of $109.9 billion that year to $95.9 billion last year,” Dilger reports. “Apple’s retail sales are up however, likely due to the fact that it sells higher end products and provides a unique level of support for its customers. Other ‘brick and mortar’ electronics retailers have been hit hard by the increasing availability of low cost products from online retailers such as Amazon. Apple itself actually reported $20.8 billion in total retail store revenues during calendar 2013 (significantly higher than the $15.6 billion figure that Euromonitor provided for the company when calculating 15 percent of 59.9 billion).”
“In first place, Best Buy was said to have a 31.3 percent share of the market last year, with just over twice the sales of Apple despite having nearly 2,000 outlets internationally compared to Apple’s 410 locations,” Dilger reports. “While up from 28.7 percent share in 2007, Best Buy has seen its piece of the electronics sales pie steadily shrink each year since 2009. Third place Radio Shack has seen its share fall from 4.9 percent in 2007 to today’s 4.5 percent share. However, in 2009 the company’s share was nearly as large as Apple’s, while four years later it has fallen to represent less than a third, or 4.5 percent to the iPhone maker’s 15 percent share. ”
Read more, and see the charts, in the full article here.
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]