“With a Samsung Galaxy Note 3 in hand at The Oscars, Bradley Cooper this past Sunday took what quickly became the most retweeted photo in Twitter history,” Yoni Heisler writes for TUAW. “But what was supposed to be yet another Samsung advertising coup turned into yet another Samsung advertising misstep.”
“You see, the Wall Street Journal reports that Samsung spent upwards of $20 million in Oscars advertising and product placement only to have Ellen DeGeneres — its product placement conduit for the evening — revert to using an iPhone once off the stage during commercial breaks,” Heisler writes. “‘During rehearsals Samsung executives trained Ms. DeGeneres on how to use the Samsung Galaxy, two people familiar with the matter said.'”
“This isn’t the first time we’ve seen a Samsung ad gone wrong,” Heisler writes. “Let’s take a stroll down memory lane.”
Read more in the full article here.
Related articles:
Samsung blew millions on preplanned ‘Oscar selfie’ product placement – March 4, 2014
Samsung pays big bucks for Oscars product placement, but Twitter and an Apple iPhone steal show – March 3, 2014
Oscars host Ellen DeGeneres uses sponsored Samsung onstage, tweets from her Apple iPhone backstage – March 3, 2014
Samsung gets caught yet again with celebrity tweeting Galaxy ad from their Apple iPhone – December 3, 2013
T-Mobile USA CEO tweets ‘I don’t know what I’d do without my Samsung Note 3′ – from his Apple iPhone 5s – October 22, 2013
Tennis player David Ferrer accidentally tweets Samsung Galaxy S4 ad from his Apple iPhone – April 30, 2013
Oprah tweets ‘love’ of Microsoft’s Surface from her Apple iPad – November 19, 2012