Apple’s ‘CarPlay’ set to take automotive industry by storm

“For years, we’ve been hearing of all the cool technology that’s going into cars, mostly in the form of infotainment and better navigation. In its search for growth markets, Silicon Valley continues to push further and further into the automobile sector, and that’s changing the way we think about our cars,” Dominic Basulto reports for The Washington Post. “In the future, we could be talking about ‘Apple cars’ and ‘Google cars’ and ‘Microsoft cars’ the same way we once talked about Ford, GM and the other icons of Detroit.”

“Take, for example, the latest linkup of a company in Silicon Valley with the automobile industry. At the Geneva Auto Show, Apple announced plans to partner with Ferrari, Volvo and Mercedes on ‘CarPlay,’ a new offering that brings Apple’s popular mobile operating system (iOS) into the car,” Basulto reports. “CarPlay, which is the updated version of its ‘iOS in the Car’ vision that Apple touted at last year’s WWDC developer conference, enables iPhones to plug into cars so that drivers can call up maps, make calls and request music with voice commands or a touch on a vehicle’s dashboard screen. If you have an Apple iPhone 5, 5C, or 5S, you will be able to control infotainment (third-party music apps) and navigation (maps) in your Ferrari, Volvo or Mercedes. Apple calls it ‘the best iPhone experience on four wheels.'”

“It’s easy to see how CarPlay has the potential to change the way automobile makers market new cars to the world. In addition to factors such as “MPG,” automakers will ask us to keep in mind whether our smartphones are compatible with our cars,” Basulto reports. “If you have an Apple iPhone, you’ll probably opt for autos that offer CarPlay. The fact that Apple has signed up two of the premier luxury automakers in the world — Mercedes and Ferrari — signals that Apple wants to ensure that its tech offerings continue to receive a premium pricing.”

Read more in the full article here.

MacDailyNews Take: ‘Tis Apple product users who have the most discretionary income and the proven will to spend it. Google Android settlers are notoriously cheap (and poor and short and less healthy and less educated). Microsoft sufferers are all of that plus morbidly clueless.

Therefore, any vehicle-maker with even a modicum of intelligence in the CEO office will offer Apple’s CarPlay. In fact, the vehicle-makers will loudly trumpet that they have Apple’s CarPlay. They already are:

The dreck that don’t have CarPlay won’t have vehicles worth considering anyway.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related articles:
Apple’s CarPlay in action (with video) – March 3, 2014
Apple’s new CarPlay system will turn tens of millions of cars into iPhone accessories – March 3, 2014
Apple rolls out CarPlay giving drivers a smarter, safer and more fun way to use iPhone in the car – March 3, 2014
Apple to launch iOS in the Car with Ferrari, Mercedes-Benz and Volvo next week; more makers coming this year – February 28, 2014
Honda’s ‘HondaLink’ offers partial iPhone-vehicle integration ahead of Apple’s ‘iOS in the Car’ – January 24, 2014
Apple patent application reveals in-vehicle holistic ID for ‘iOS in the Car’ – December 12, 2013
ABI Research: Apple’s ‘iOS in the Car’ to be No. 1 in-vehicle system by 2018 – November 1, 2013
General Motors adds Apple’s Siri Eyes Free to more vehicles following ‘remarkable’ customer response – October 16, 2013
Automakers integrate Apple’s iOS in the Car to minimize driver distraction, increase customer satisfaction – July 30, 2013
Why Apple is planning aggressive 2014 launch for ‘iOS in the Car’ – July 26, 2013
Why Tim Cook described Apple’s iOS in the Car strategy as ‘very important’ – July 25, 2013
Apple has its eyes on automakers with ‘iOS in the Car’ – July 5, 2013
Ford plummets to 27th in J.D. Power vehicle quality rankings on Microsoft-developed ‘MyFord Touch’ woes – June 20, 2012

NPD: Affluent US consumers choose Apple iPhones – February 20, 2014
Analyst: Apple iPhone took 87.4% of mobile phone profits in Q4 – February 11, 2014
Apple’s iOS gains U.S. share in fourth quarter as Android, Windows Phone, BlackBerry decline – February 5, 2014
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
Apple Maps makes killer comeback as Google Maps loses access to world’s most desirable mobile customers – November 12, 2013
Android phones 3 times more likely than Apple iPhones to have been bought at discount store – August 22, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
Apple’s iPhone generates more in carrier fees than rival smartphones – January 30, 2013
Unsurprisingly, survey says Apple’s iOS is highest priority among mobile developers – January 23, 2013
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010
iPhone owners more likely to pay for digital content – November 26, 2009
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Apple iPhone users buy many more apps, surf the Web much more than other ‘smartphone’ users – March 27, 2009


  1. Hey Android, I hear The Yugo is coming back and they need a phone that fits the quality and performance of their cars to integrate with their stereo/navigation system. Android was the obvious choice. Congratulations!

  2. A typical rubbish article from WSJ. To quote a MDN item from yesterday “Vehicles from Ferrari, Mercedes-Benz and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.”
    Where are the luxury, premier pricing elements from this list?

  3. QNX & Sync can take the next bus out of tech town. Yet another market Microsoft had a huge lead and Apple will come in and stomp it out of existence overnight. Not only increasing sales but growing mind share.

  4. To say Android users “are notoriously cheap (and poor and short and less healthy and less educated)” is presumptuous on your part. Cheap? Maybe.

    PS: I’m an iPhone user

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