Candy Crush Saga maker King withdraws US trademark application for ‘candy’

Jason Schreier reports for Kotaku on a statement from Candy Crush maker King:

King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.

Read more in the full article here.

Related articles:
Candy Crush developer King trademarks the word ‘candy’; Apple asks developers to rename or remove games from App Store – January 22, 2014
Apple says ‘Candy Crush Saga’ was App Store standout in 2013 – December 18, 2013
Hooked on Candy Crush Saga? gets gameplayers to pay – October 8, 2013
Maker of ‘Candy Crush Saga’ said to file for U.S. IPO – October 2, 2013


      1. The Bill of Rights will never be destroyed as long as the common people have the right of assembly and protest, freely expressed political opposition, the moral high ground, and unregulated firearms.

        1. I certainly know a lot of people with whom I can assemble, protest and freely speak opposition, peaceably with moral fervor. But, those people are a tiny minority of those around me.

          I’ve got kind and caring friends who are incapable of comprehending the negative ramifications of having a corporate oligarchy running vast aspects of my US government. They just don’t get it. Point out the basic definition of fascism, as quoted from Benito Mussolini himself, and they don’t comprehend. So… They’re not going to assemble, protest, express etc. They’re going to sheeple.

          A large number of people just want to ‘fit in’ to the current spirit of the age among their peers. If that’s fascism, then…

        2. Re: “The Bill of Rights will never be destroyed …”

          You mean like the peaceful OWS people who were beaten, shot with teargas, kettled, pepper sprayed, spied upon, infiltrated by agents provocateur (FBI, Police, DHS, etc) to entice them to riot, arrested, held for excessive amounts of time without charge, etc.

          This in the US, right under the nose of our complicit commercial media.

  1. I have a game called ‘Toilet Flush’. Therefore, I have all rights to the trademark ‘toilet’. Everyone else claiming rights to use the term ‘toilet’: Either change the name or I PWN you. So there.

    IOW: Ridiculous. 😉

  2. I can see the name in it’s entire form being protected, but just the single word “candy” alone is just crazy. This trend of owning common names for things is not good.

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