NPD: Apple iPhone led 2013 US consumer smartphone sales with 45% share

“With more than 120 million smartphones sold in the U.S. in 2013, Apple’s iPhone accounted for nearly half of those, taking a 45 percent share in its home market last year, new data released by the NPD Group on Thursday reveals,” Neil Hughes reports for AppleInsider.

“The research firm’s latest Mobile Phone Track shows that of 121 million smartphones sold last year in America, the iPhone accounted for 45 percent, making Apple the largest smartphone maker in the U.S. Overall smartphone sales were up 21 percent year over year,” Hughes reports. “Apple’s overall share was up slightly from 2012, when the company commanded a 44 percent share of the market. Second-place Samsung also saw it share gain slightly, from 24 percent in 2012 to 26 percent in 2013.”

“Apple’s iPhone proved more popular among smartphone users who earn more than $100,000 per year, taking a 33 percent share among those buyers compared to Samsung’s 18 percent,” Hughes reports. “And Samsung’s lower-priced options proved more popular than the iPhone for those who earn $60,000 or less in the U.S.”

Read more in the full article here.

Related articles:
Gartner: Apple gained mobile phone share as smartphones overtook feature phone sales in 2013 – February 13, 2014
Analyst: Apple iPhone took 87.4% of mobile phone profits in Q4 – February 11, 2014
Apple’s iOS gains U.S. share in fourth quarter as Android, Windows Phone, BlackBerry decline – February 5, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013


  1. I’d be interested to see a map of the US which show where all of these android phones are being sold. My admittedly anecdotal experience in LA is that more than 2 out of every 3 smartphones I see in the wild is an iPhone. Might be upwards of 75 percent. Maybe that is because so many android phones are purchased and then thrown away a year later, while phones like my father in law’s 3GS keep going, and will need to be pried from their owners’ cold dead hands. Umm… not wishing that anything befall my father in law, other than perhaps a battery failure necessitating an upgrade someday.

  2. This is obviously a lie. According to MDN Apple can’t possibly sell the iPhone in enough numbers to challenge Android until it releases one with a 7″ screen….

      1. Oh really? Here are a few select quotes from just yesterday:

        “This is not to say that Apple, the world’s most valuable tech company, rolling in more billions of dollars than they know what to do with, shouldn’t have a larger screen iPhone available by now. They should. It’s criminal malpractice on the part of Tim Cook that they don’t. The sales Apple have left and continue to leave on the table should have been keeping Phil Schiller up at night for at least the last year.” In other words Apple would sell more if only they had a bigger screen.

        “None of it matters because too much of the market wants an iPhone with a bigger screen.” That’s right, almost half of all smartphone buyers bought a phone they didn’t really want.

        “When Apple finally extracts their collective head from their collective ass and ships iPhone models with larger screens, they’ll do more damage to slavish copier Samsung than all of their endless, plodding patent infringement cases combined.” Because Apple doesn’t really know what it’s doing and the only reason they haven’t released an iPhone with a bigger screen is sheer stubbornness, rather than ensuring that if and when they do release one it’s because they believe it will deliver a superior user experience not just because they can.

        MDN’s own graph showed that 51% of users wanted a screen that is 4 to 4.5 inches in size. Only 26% wanted 5 inches plus a few weirdos wanted big-ass phones @ 15%.

        As I said, Apple will release one when there is a reason to release one. For example, because they are able to fit a bigger screen into an edge-to-edge phone the same or almost identical size as the current 5s, or because they can jam the components into a thinner but slightly larger shell and maintain or extend battery life, because they release a completely resolution independent version of iOS, because they come up with a design that allows for a bigger screen but still one handed usage, etc.

        If we’ve learned anything about Apple, we’ve at least learned that that’s how they think. They would much rather be years late to the game but deliver the winning slam dunk than be the first to score. Or be first to score in such a way as to completely disrupt the opposition. Witness the 64-bit iPhone 5s for first scorer advantage and obviously the iPod as being the late game winner.

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