Apple Mac’s average selling price holds steady at $1300 as iPad erodes PC sales

“As PC sales continue to decline at the hands of tablets like Apple’s iPad, the Mac platform is quietly growing its install base while maintaining an average selling price well above the rest of the market,” Neil Hughes reports for AppleInsider.

“Analyst Charlie Wolf with Needham & Company noted that the average annual price of devices in Apple’s Mac lineup has remained “‘relatively constant at around $1,300,'” Hughes reports. “Even with the average price holding steady, Apple continues to gain PC market share at the cost of Windows devices. In fact, Mac sales have exceeded PC growth and gained overall marketshare in 30 of the last 31 quarters.”

MacDailyNews Note: The lone quarter (Apple fiscal Q113) where Mac failed to outgrow PC market share was due to the great The Great iMac Drought of Christmas 2012. Tim Cook, operations genius.

“But the Mac platform returned to growth in the holiday 2013 quarter, reaching 4.8 million units,” Hughes reports. “That was up from 4.1 million units during the same period in late 2012.”

MacDailyNews Note: The reason why Mac returned to growth in calendar fourth quarter 2013 vs. Q412 was due to the great The Great iMac Drought of Christmas 2012. Tim Cook, operations genius.

“As a result of the Mac’s recent performance, Wolf adjusted his valuation of Apple shares on Monday, giving the company’s traditional computer lineup a greater share of his estimated stock price,” Hughes reports. “Wolf’s latest estimates gave the Mac a 26.9 percent increase to $42.03 worth of a projected $590 share price.”

Read more in the full article here.

MacDailyNews Take: The real story of Macintosh will be told in future quarters, not in comparing an anomalously botched quarter to a quarter in which Apple had ample product to meet demand.

In holiday quarter 2011, Apple sold 5.198 million Macs.

[Thanks to MacDailyNews Readers “Dominick P.” and “Lynn Weiler” for the heads up.]

Related articles:
Tim Cook’s mea culpa: iMac launch should have been postponed – April 24, 2013
Obviously, Apple’s autumn iMac launch was badly botched – March 19, 2013
Apple still seeing strong Mac sales growth as iMac supply constraints ease – March 18, 2013
NPD: U.S. Mac sales up 31% YOY in January; Apple looks to be catching up to iMac demand – February 25, 2013
The curious case of Tim Cook, operations genius, and the missing iMacs – February 4, 2013
iMac ship times slip again in Europe on supply issues; U.S. retailers shipping all models – February 4, 2013
Within hours of availability, shipping times for 27-inch iMac slip to 3-4 weeks – November 30, 2012


  1. My new primary workstation. 7 to 10 days… yesssss come to me….

    27-inch iMac


    With the following configuration:

    • 3.5GHz Quad-core Intel Core i7, Turbo Boost up to 3.9GHz
    • 32GB 1600MHz DDR3 SDRAM – 4X8GB
    • 3TB Fusion Drive
    • NVIDIA GeForce GTX 780M 4GB GDDR5
    • Apple Magic Mouse
    • Apple Wireless Keyboard (English) & User’s Guide
    • Accessory Kit

      1. Depends what he’s doing. If he needs capacity more than speed, Fusion is a good way to go. The Core Storage technology built into Fusion automatically moves the OS, Applications, Cache and most frequently used files to the faster SSD. I’ve done several for clients using kit and instructions from OWC. I’ve had great luck with they’re products and have seen impressive boosts in performance. I do recommend using a larger SSD with whatever HDD you’re using. I opt for the OWC Mercury 6G 240GB SSD instead do the 120GB. Use that with a 1TB HDD and the 240GB SSD, you’ll end up with about a 1235GB Fusion Drive.

    1. Beats my Quadra 9500 with 256mb of third party RAM $2100.00 per 64mb DIMMS ($8400.00 256mb total) Plus the $2700.00 SCSI 18gb Raid setup dual channel 68pin ATTO setup & 20″ Radius Monitor etc.. Total wuz near around $35,000.00.

      I ponder you got a deal…

      The above described was ONE (1) of MANY of my Mac Workstations in the 90’s. Back when before.. well you iKnow.

    2. That’s the only way to go… Full-tilt iMac. Enjoy.

      Definitely a bit more powerful than the newest Chromebook mini-desktops everyone seems to think will put Apple out of the computer business.

    3. Last month I found my receipt for my 17″ iMac from 2001 the half-a-mellon base one, one of my favorite designs. When I buy my iMacs I usually max out the RAM, get the best processor, graphics, etc.
      The price of the 27″ iMac I just bought in Dec. (also, maxed out except for RAM, I only upped it one level to the 16GB). And the I had a surprise when I saw the price was only a $3.00 (yes 3 not 300) difference from 13 years ago. Amazing.

  2. I’ve spent about $2000 on every computer I’ve ever owned, starting with a very early CP/M machine, my first (and last) PC, and every Mac I’ve ever owned.

    Of course, $2,000 today is a LOT cheaper than $2,000 was in 1980. And, of course, today’s $2,000 computer is SO much more powerful.

    Gotta love deflation in the tech world.

  3. The link takes you to a chart showing Year-over-year Growth in PC Shipments since 2004. That chart is as vivid as a Maxfield Parrish painting.

    I can almost visualise Steve Jobs in brightly coloured rags, piping an intoxicating melody as scampering OEMs follow him to the edge of the cliff, squealing like rats as they fall to the rocks below.

    1. “PC shipments” include Macs, right? I would like to see year-on-year % growth in Mac vs non-Mac PC shipments for the past 10 years. Would be happy to see for the USA only.

    1. Last WWDC, Apple claimed an installed base of 72 million Macs. They had 66 million the year before. Even accounting for general slowing of desktop sales overall they should have 75 million by June 2014. Of course, Windows 7 and XP have ten times those numbers. The Jurassic Era is far from over.

        1. Mac hasn’t and won’t take market share from Windows PCs by itself. But with the help of iOS, it should continue to nick the beast, especially if Microsoft keeps pushing the disaster known as Windows 8.

          38% of 1.5 billion is 570 million devices still running Windows XP. Almost certainly a majority of those are cash registers and other dedicated systems, which tend to persist through several business purchasing cycles.

          Even after going EOL this coming year, XP will hang around for at least two more years. What replaces such devices and erodes their part of Windows’ vaunted market share? — competing payment solutions like automated retail, PayPal, near field communication, and Apple’s iBeacon.

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