“A few weeks ago, Apple’s longtime ad creator Lee Clow suggestively tweeted, ‘Gonna be a good Super Bowl. Mac’s gonna be 30 :).’ People immediately started speculating that the iPhone and iPad maker might air an ad celebrating the Macintosh computer’s birthday. Any fans waiting for an Apple ad on Sunday night were disappointed,” Yukari Iwatani Kane writes for The New Yorker. “On Monday morning, however, the company released an online video that may have been what Clow was hinting at.”
“But, as beautifully as the video depicted how the company’s products have changed the world, it was also another reminder of how much Apple has changed since those days — not least because the old Apple, under Jobs, looked forward, not backward. ‘I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long,’ he had famously said. ‘Just figure out what’s next.'”
“When Jobs was ousted in 1985, the impact of his absence on Apple’s business was not immediately obvious,” Kane writes. “Inside Apple, employees knew differently. Something had changed. ‘I was let down when Steve left,’ Steve Scheier, Apple’s director of marketing from 1982 to 1991, recalled. ‘The middle managers, the directors, and the vice presidents kept the spirit alive for a long time without his infusion, but eventually you start hiring people you shouldn’t hire. You start making mistakes you shouldn’t have made.’ Apple began celebrating its past glories with commemorative T-shirts, a garden of Macintosh sculptures, and a display of an old Apple I in the cafeteria.”
“So what about now? Apple’s supporters point to the company’s billions of dollars in quarterly profit and its tens of billions in revenue as proof that it continues to thrive. But Apple’s employees again know differently, despite the executive team’s best efforts to preserve Jobs’s legacy,” Kane writes. “People who shouldn’t be hired are being hired (like Apple’s former retail chief, John Browett, who tried to incorporate big-box-retailer sensibilities into Apple’s refined store experience).”
MacDailyNews Take: Steve JobsAs we asked last Tuesday: What is this 1995?
That said, Cook is a better CEO than all the Apple CEOs not named Jobs combined – and none of them had Ive, either – which gives us great hope and more than a little confidence.
Let’s go invent tomorrow rather than worrying about what happened yesterday. — Steve Jobs, May 30, 2007
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
Apple is celebrating 30 years of the Mac. Why can’t they do this? Why is that a bad thing? The title of this story should be why do you have to write about it like there’s something wrong?
This isn’t about current business and since it is not, why does anyone have to put it out there like it is something bad or wrong. Apple just had a record quarter that matches some of the biggest oil companies in the world. Anal-ists are the only IDIOTS that just can’t make positive light about it for some reason. Michael Dell said Apple would be dead 30 years along with many stupid anal-ists. Apple has proven them all wrong and I think anal-ists keep trying to make Apple look bad but keep FAILING at it miserably! 30 years of success with way more to come so fuck you anal-ists!
Apple is celebrating 30 years of the Mac. Why can’t they do this? Why is that a bad thing? The title of this story should be why do you have to write about it like there’s something wrong?
This isn’t about current business and since it is not, why does anyone have to put it out there like it is something bad or wrong. Apple just had a record quarter that matches some of the biggest oil companies in the world. Anal-ists are the only IDIOTS that just can’t make positive light about it for some reason. Michael Dell said Apple would be dead 30 years along with many stupid anal-ists. Apple has proven them all wrong and I think anal-ists keep trying to make Apple look bad but keep FAILING at it miserably! 30 years of success with way more to come so fuck you anal-ists!