Gartner: 1.1 billion Android devices to ship in 2014

Worldwide combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) are projected to reach 2.5 billion units in 2014, a 7.6 percent increase from 2013, according to Gartner, Inc. Among the operating system (OS) market, Android is on pace to surpass one billion users across all devices in 2014. By 2017, over 75 percent of Android’s volumes will come from emerging markets.

“The device market continues to evolve, with buyers deciding which combination of devices is required to meet their wants and needs. Mobile phones are a must have and will continue to grow but at a slower pace, with opportunities moving away from the top-end premium devices to mid-end basic products,” said Ranjit Atwal, research director at Gartner. “Meanwhile users continue to move away from the traditional PC (notebooks and desk-based) as it becomes more of a shared content creation tool, while the greater flexibility of tablets, hybrids and lighter notebooks address users’ increasingly different demands.”

Mobile phones are expected to dominate overall device shipments, with 1.9 billion mobile phones shipped in 2014, a five percent increase from 2013 (see Table 1). Ultramobiles, which include tablets, hybrids and clamshells, will take over as the main driver of growth in the devices market from 2014, with a growth rate of 54 percent. “Complimentary smaller tablets will take over from the larger tablet form factors, providing the added mobility that consumers desire at a lower cost and will compete with hybrids for consumer attention,” said Mr. Atwal.

Table 1: Worldwide Device Shipments by Segment (Thousands of Units)
Gartner: Worldwide Device Shipments by Segment (Thousands of Units)
Source: Gartner (December 2013)

In 2014, the worldwide tablet market is forecast to grow 47 percent with lower average selling prices attracting new users. Consumers continue to buy tablets as an additional device that they carry everywhere. According to a recent consumer study that Gartner conducted in the third quarter of 2013 across Brazil, China, France, Germany, Italy, the U.K., the U.S. and Japan, over two-thirds of tablets were used outside the home for activities such as vacation or concert. This is a similar pattern to that of smartphones as smaller form factors are driving more portability outside the home.

Worldwide shipments of traditional PCs are forecast to total 278 million units in 2014, a seven percent decline from 2013. Driven by an uptake in Windows ultramobiles, the PC market is estimated to remain flat in 2014 (0.2 percent), after a decline of 9.9 percent in 2013. The Gartner consumer survey showed that less than eight per cent of users would replace their laptop with a tablet, while a transfer to an Ultrabook is almost twice this figure.

In the OS market, Android continues to be the OS of choice across all devices (see Table 2). Gartner estimates that Android will reach 1.1 billion users in 2014, a 26 percent increase from 2013. “There is no doubt that there is a volume versus value equation, with Android users also purchasing lower-cost devices compared to Apple users. Android holds the largest number of installed-base devices, with 1.9 billion in use in 2014, compared with 682 million iOS/Mac OS installed-base devices,” said Annette Zimmerman, principal analyst at Gartner.

Table 2: Worldwide Device Shipments by Operating System (Thousands of Units)
Gartner: Worldwide Device Shipments by Operating System (Thousands of Units)
Source: Gartner (December 2013)

Gartner’s market forecast data is detailed in “Forecast: PCs, Ultramobiles, and Mobile Phones, Worldwide, 2010-2017, 4Q13 Update” and available on the Gartner web site at

Source: Gartner, Inc.

MacDailyNews Take: Apparently, Joe Schmoes will outnumber quality customers 2:1 in 2014. This is a huge improvement for Apple compared to the old personal computer market of the late 1990s/early aughts, where the clueless lemmings outnumbered the enlightened by 9:1 or more. Apple wins.

And, you know Beleaguered BlackBerry is toast when Gartner doesn’t even bother getting the company’s name right, opting instead to simply wait for the antiquity to fall off their list into “Others” before finally, mercifully dropping into the dustbin of history.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. I wonder how many of these 1.1 billion “shipped” devices will show up online being used by actual people ?

    It’s hard to believe that shipping numbers mean anything when there is such a huge difference between the number of devices that manufacturers would have you believe are out there and the considerably smaller number of them that can be seen being used on-line.

  2. Android is Android. They end up giving devices running Android away for free. The notable info in this chart is how close the Mac OS/iOS share is to the combined Windows share. Even with the supposed “Apple Tax”, Apple is gaining huge ground on Microsoft. Even with Dell Laptops currently selling for $300!

    Might have to start calling it Microsoft Widows, at the rate the OS is losing market share.

  3. 1.1 billion shipped… this equals ( = ) stock for .550 Billion BOGOs… and sales of 1/5 for actual purchases (…after two of three returned for buyers remorse and poor quality)… for a REPLACEMENT purchase of the fragmentoid sector of devices that can’t be updated… Hmm. I like their strategy, I like it a lot!

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