“Google’s bid to counter Apple’s iOS in the Car strategy with an Android-based solution gained a new head of steam Monday with the announcement of the Google-led Open Automotive Alliance,” Shane Cole reports for AppleInsider. “Word of the initiative first surfaced last week with a report that Google and German marque Audi would soon announce a partnership aimed at bringing Android-powered ‘infotainment’ systems to the carmaker’s vehicle lineup.”
“With the addition of General Motors, Hyundai, and Honda, Google now counts 4 of the top 10 auto manufacturers in the world as backers,” Cole reports. “The Open Automotive Alliance appears to be modeled on the Open Handset Alliance, a Google-led consortium that drives commercial development of Android for mobile devices.”
“It is unclear what Monday’s announcement means for Apple’s iOS in the Car program,” Cole reports. “GM, Hyundai, and Honda were among the manufacturers previously tabbed as Apple partners and have already announced vehicles sporting the iPhone-powered system for release in 2014.”
Read more in the full article here.
MacDailyNews Take: Nothing precludes both iOS and whatever fragmented morass of malware and user tracking Google shovels to automakers from existing in the same vehicle. It’s not a stretch to imagine Google plastering Home Depot, McDonald’s, etc. ads on your car’s control screen as you approach each location. Or how about Totes umbrella ads whenever you turn on your wipers? Ah, the price of “free.” Hopefully the carmakers will allow owners to disable the fragmandroid “solution” if its “features” are not desired.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
Apple battles Google to forge vehicle ties – December 30, 2013
Apple patent application reveals in-vehicle holistic ID for ‘iOS in the Car’ – December 12, 2013
ABI Research: Apple’s ‘iOS in the Car’ to be No. 1 in-vehicle system by 2018 – November 1, 2013
General Motors adds Apple’s Siri Eyes Free to more vehicles following ‘remarkable’ customer response – October 16, 2013
Hidden contacts revealed within Apple’s iOS in the Car – August 8, 2013
Automakers integrate Apple’s iOS in the Car to minimize driver distraction, increase customer satisfaction – July 30, 2013
Why Apple is planning aggressive 2014 launch for ‘iOS in the Car’ – July 26, 2013
Why Tim Cook described Apple’s iOS in the Car strategy as ‘very important’ – July 25, 2013
Apple has its eyes on automakers with ‘iOS in the Car’ – July 5, 2013
Ford plummets to 27th in J.D. Power vehicle quality rankings on Microsoft-developed ‘MyFord Touch’ woes – June 20, 2012