Why is Apple buying the company that invented Microsoft’s Kinect?

“Apple has reportedly bought PrimeSense, the Israeli company behind Microsoft’s Kinect motion-sensor technology,” Trevor Mogg writes for Digital Trends.

“The news comes via Israeli financial publication Calcalist (via Reuters), which reported on Sunday that the acquisition cost the tech giant $345 million. The deal appears to be the culmination of long-running negotiations, with the same publication reporting as far back as July that Apple and PrimeSense were in talks over a possibly buyout,” Mogg writes. “PrimeSense’s technology works using sensors and cameras to interpret movement and gestures, allowing users to play video games or control a TV without the need for a physical controller. Yes, that’s correct – TV.”

Mogg writes, “A Bloomberg report in October quoting Japanese analyst Masahiko Ishino claimed the Cupertino company was developing 55-inch and 65-inch Ultra HD/4K TV models for launch before the end of 2014, priced between $1,500 and $2,500.”

Read more in the full article here.

Related articles:
Apple in talks to acquire PrimeSense – November 18, 2013
Apple in talks to buy Israel-based PrimeSense, company behind Microsoft’s Xbox Kinect, for $200 million – July 16, 2013
Apple’s latest patent is a game-changer for iPad – August 20, 2013
Apple partners with TV industry on ‘grand vision’ – July 18, 2013
Report: Apple could have obtained Kinect technology before Microsoft – November 5, 2010

25 Comments

  1. Or just a certain gesture towards MS?

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  2. I could be wrong, but I don’t imagine Apple marketing a 4K device of any size until there is significant 4K content and bandwidth for consumers to access it.

    But then, who woulda thunk we needed 64 bit cellphones.

    1. Presumably Apple would announce 4k iTunes content when they announced 4k TVs. Netflix is already testing 4k streaming and planning to make it available within 2 years.

  3. just open the Apple TV now the way it is to developers and game controllers and then “poof”
    That would be Halo’d or maybe KO’d

    I still don’t get the need for a full screen Apple TV?? Who cares how good the enclosure looks? It’s already so thin. I can already go buy a 4K TV.

    So what am I missing? I have a large thin non samscum flat screen. Even if they made one. And I have multiples of all the hardware. I wouldn’t want it even if it had hand jestures?

  4. The only way Apple would offer a 4K TV is if it also had some breakthrough for content delivery. Current high-speed internet really can’t handle the data for 4K content. The only viable content delivery would be Blu-Ray, and I don’t know how keen movie studios are going to be about pressing 4K discs when most people just switched to Blu-Ray and HDTV over the past couple of years.

    Apple already has patents for gesture control, so this is more about gaining engineering experts than specific hardware.

    1. Oh they would love to press 4k disks so that they can get us to pay yet again for the same content (BETA, VHS, DVD, Blue-Ray and now Super Blue-Ray) in some cases all they did was put the same content on the new medium no rescanning or any quality upgrades.

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